These are my links for June 9th through June 17th:
- Keynote: Three Ways Business Must Scale With Social Technologies – Jeremiah Owyang from Altimeter on how brand discussions are now 'off domain' and companies (this carries through from large to small I believe) need to consider how by linking together empowered customers, internal teams and technology you can scale to meet the rising challenges off managing customers in social media.
- Google Analytics for Facebook Fan Pages – A cheeky tech way to get the power of Google Analytics from you Facebook fan page data by adding an image to your fan page. A great way to compere your site and social network data.
- Google Caffeine jolts worldwide search machine – Google has now successfully rolled out the latest changes to it's search engine, known as 'Caffeine'. This now brings you fresher, faster jolts of content and news as websites are archived more quicky page by page, meaning content published could show up on search results within hours of not minutes. Great news for content producers reacting to timely news content, and a move towards the power of the real-time web.
- Q&A: Chris Gorell Barnes on online video for brands – Chril Barnes from Adjust Your Set (great company name) on online video for brands – interesting idea about a 'holy grail' of linking mobile video with vouchers to bring people in-store, and using in-store video to enhance sales promotions. He claims online video can increase conversion by 100% and reduce product returns by 60%.
These are my links for December 15th through December 16th:
- Silent majority risk worse customer service as companies monitor Twitter, Facebook – Could this be start of the social media mafia taking over? Strengthening my view that social media is an essential part of customer service, it appear big brand are doing more to target people whinging in public online platforms to issues rather than offering good customer service across the board. Sadly,if this continue it will force more people to 'out' businesses rather than deal with matters privately, which is potentially a great worry for businesses, large and small.
- The man who plans to bring the internet to your television screen – Interview with Erik Huggers, BBC Head of Future Media, on Project Canvas – the ambitious collaboration between major broadcasters to build an online and digital TV marketplace for on-demand content.
These are my links for November 10th from 08:55 to 08:57:
- T-Shirts and Suits – Powerful Customers – The era of customer choice and customer power is on us, and those creative businesses which ignore it do so at their own peril. Neat little article by legendary creative business advisor David Parrish.
- Project Canvas throws open online scheme – Project Kangaroo (the all channels iPlayers) died a death but now Project Canvas aims to bring internet TV to television through a set top box. Initially trialed with ISPs and public service broadcasters, it's already under criticism of unfair competition from Sky, who believe its aim to increase access and diversity of content are irreconcilable.
