creative

Digital Consultant links for March 20th through March 22nd

These are my links for March 20th through March 22nd:

Best Practices for Using Video to Convert Visitors to Leads – Good ebook on using video for conversion.Optimum length is apparently 90 secs before a massive attention drop off and authentic,conversational non professional production works better at conversion than a typical corporate promo. great news for us citizen journalists, handy with a Flip, Kodak zi6 and inspired by the passion we have for our subject.
South Africa Set For Digital Music Expansion – Emerging markets for digital music may make up the gap in Western sales: South African could see a commercial music service this year.
Strategic Skills Assessment for the Creative Media Industries 2010 – Skillset, the sector skills council for media (aka a skills funding quango) have conducted an analysis of future skills needs, concluding creative media jobs set to rapidly grow, with multiplatform skills a major shortage and developing new business models to monetise content. Nothing you haven't heard before, but always worth hearing again – particularly in such a deep and difficult recession when so many creatives are losing their jobs and considering getting out of the sector.

These are my links for December 8th from 11:47 to 12:57:

Creative Entrepreneurs e-book – Interesting publication about creating a 'global microbrand' as a creative entrepreneur – focusing on your key passions and creating partnerships to make that happen. The first half is personal pre-amble, the second half has a few good take-out nuggets of wisdom.
Give Your Marketing a Nudge: Exclusive Interview with Nudge Social Media – Not very revealed but useful interview with Nudge, social media consultancy, on their predictions for 2010. Building Facebook apps and games still a sure fire tactic for increasing awareness, engagement and also sales. Includes a few recommended networks to target for different countries and interests.