Digital Consultant links for May 21st through May 31st

These are my links for May 21st through May 31st:

  • WTF is… 4G – A beginner's tech guide to understanding the technology and potential applications for 4G phone networks, which will take over from current 3G networks from 2015 to support better data applications.
  • Most Android Apps Are Hardly Downloaded At All – 80/20 rules in force here: 80% of Android mobile apps have been downloaded less than 100 times, showing the 'long tail' of hits to misses is proportional to other aspects of the media industries. This lends more weight to the thought that Android users are less high value than Blackberry and iPhone when looking at spend per user.
  • Keynote: How to Develop a Mobile Strategy – Presentation video and slides by Jeremiah Owyang, Altimeter, looking at the new strategy approaches needed for mobile including the 'hourglass' engagement where further loyalty is build after purchase. Presents very good example of successful marketing and commerce apps.
  • Tablets Are Money Spinners, But Less Than 5% Use Them Today | paidContent:UK – US adoption stats show smartphone are used by 1 in 3 people, but only 5% are using Tablets (compared to 9% e-readers). Perhaps tablets are the trendy edge of the more basic trend to move from print to e-readers?
  • Taking on Hargreaves’ ‘Digital Opportunity’ – Open Rights Group's mini summary of the Hargreaves Review on copyright reform for the digital age which covers fair use, evidence, policy making and licensing reform.
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May 31st, 2011 | | Tags: , , , , , , , | No Comments »

Digital Consultant links for June 18th through June 23rd

These are my links for June 18th through June 23rd:

  • Social Media Playbook – A little 101, but some useful up-to-date stats on the latest hip and happening social media networks, and some tips as to how to use them well for business in this E-Book. I disagree with some of their frequency guidelines: this should depend on the quality of content you have and the level of engagement of your audience.
  • New training courses I’m delivering: Creating Online Video for Web and Personal Branding – I've recently started to develop and deliver e-marketing training courses for Derby's Creative Exchange, a professional media training centre at University of Derby. I'm really excited about these new courses which are really expanding the reach of e-marketing to new practical and strategy elements. The first two courses are on Creating Online Video for the Web (29 June) and Personal Branding (30 June). Both are free to Derby city residents, and cost £25 if you're not.
  • The future of social/E-Mail Integration – E-Marketer research on businesses linking their social media to email campaigns, and vice versa. Seems very few are doing it (which seems like a no brainer to me) but more are going to step up their integration. I always say to clients: don't throw baby out with the bathwater: email marketing is still the highest conversion, highest sharing of 'social' media and best way to build in a long term opt-in customer base.
  • Margaret Gould Stewart: How YouTube thinks about copyright – Video from the Iconic TED conference series on how YouTube's technology allow rights holders to register tracks and when matches in the system are detected (including music in the background and mashups) the rights holder can decide if they wish to allow their film & music work to be used in its new context, presenting a new twist on copyright in the digital age.
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June 23rd, 2010 | | Tags: , , , , , , , , , , , , | No Comments »

Today’s Digital Consultant Links for April 23rd

These are my links for April 23rd from 10:17 to 10:24:

  • Hitler Is Very Upset That Constantin Film Is Taking Down Hitler Parodies – After Marmite ordered the BNP to take out images of their product from their site, another strange copyright take down notice has been served this week on hundreds of un-suspecting parody film makers: Constantin Films, makers of the (outstanding) film Downfall, have served notice on many parody film that use the scene of Hitler in his bunker to convey everything from frustration at the new iPhone, leaking a list of BNP members and anything topical/mundane/silly. Parody falls into 'fair usage' in many settings, and the web memes gave the film a breath and life that many German films could never have. It seems a strange move on the part of the film makers, particularly when it's become a 'genre' in itself (this is publicity independent film makers cannot buy), and further shows the divide between how some copyright holders perceive their work should be used, and the means people are choosing to re-create and use their works.
  • Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) – A summary of how social media can be measured, and what analytics tools can be used.
  • First Take Analysis: Facebook’s Crusade of Colonization – The irrepressible rise of Facebook continues with yet more changes aimed at opening up the platform, mainly to the benefit of developers and marketers, but with some controversial loss of privacy (basic data about your locations and interests will now be visible to all, unless you choose to remove it). Jeremiah Owyang gives a roundup of the raft of new technical features, and how they threaten to compete with other social services including Google. Facebook are positioning themselves as the personal hub online – even making moves to compete more seriously with email and document sharing services.
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April 24th, 2010 | | Tags: , , , , , , , | No Comments »

Today’s Digital Consultant Links for January 15th

These are my links for January 15th from 00:21 to 10:49:

  • Bespoke CMS – bad news for you, good news for your agency – A one-sided but strong argument as to why using an agency's own CMS system instead of commercial systems or open source options (like WordPress, which this site is built on), to increase the potential to upgrade, get additional features, and not get locked-in. Makes sense to me, but I'd be interested to get the views of agencies who develop bespoke sites.
  • Jaron Lanier Is Rethinking the Open Nature of the Internet – Interesting NY Times article about Jaron Lanier, a digital thinker and musician, who believes the free-for-all download culture is killing both culture and creativity: “Creative people — the new peasants — come to resemble animals converging on shrinking oases of old media in a depleted desert.” A lot to question about here (e.g. referring to Google as a 'lock in' technology, I would seem them as a service provider) but shows that many of the earlier pioneers of the 'information-should-be-free' ideology of late '90s are now having second thoughts on the viability of maintaining a spirit of culture economy within it.
  • French 3 Strikes Group Unveils Copyright Infringing Logo – Most amusing, the French body to prevent copyright infringment online is being sued…for copyright infringement. That 1 of 3 strikes before they are offline. And shows it's incredibly difficult to keep within the complex rules of copyright – more so for an individuals.
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January 15th, 2010 | | Tags: , , , , , , | No Comments »

Today’s Digital Consultant Links for October 20th

These are my links for October 20th from 09:25 to 10:19:

  • First Direct campaign reveals uncensored user comments – Another social media smokescreen: First Direct, arguably one of the more digitally-savvy high street banks, has a new website which aims to show – uncensored – users comments about them to encourage transparency and confidence in the financial sector. Having looked at the flash(y) site I would say: Bollocks. Users can barely say a thing, the comments are neither searchable nor available in full and it adds no end value to the customer, only serving to create an expensive PR stunt for the bank. Yet another use of social media spin over substance. I simple open forum, moderated by a community manager, would have been a more effective use of online engagement for the bank.
  • Is EA shelling out $250m for Playfish? – Further evidence that online gaming is growing, as social gaming company (games using social media platforms like Facebook) Playfish are rumoured to be being bought out by leading international games publisher EA (Electronic Arts). Potentially shows a shift from games consoles to other forms of gaming with new forms of revenue (advertising, syndication, premium items)
  • The Lottery Model, The Free Culture Model, The Click Control Model – Bruce Warila on Music Think Tank discuss the idea of a new model for music licensing which combines free culture with the ability for content creators to reclaim their copyright at the point the music is well distributed and popular.
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October 20th, 2009 | | Tags: , , , , , , , , , , , | No Comments »
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