conversion

Digital Consultant links for May 9th through May 16th

These are my links for May 9th through May 16th:

How to create compelling content that ranks well in search engines – A great 29 page e-book by Copyblogger author Brian Clark on how to make great web writing copy that also pushes all the SEO buttons. Some very useful tips, as a long pre-amble to promote his Scribe software which I admit has my interest: you enter your copy and the software gives you tips on how to improve it better for your chosen keywords.
The Internet Conference: Powerpoint Presentations – Susan Hallam organised the Internet Conference last week in Nottingham, an impressive collection of speakers and presentations from major e-marketing, e-commerce and SEO experts. Here's are some presentations from the day.
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands – Jeremiah Owyang's review of how Facebook's latest raft of changes are affecting brands: mostly as a negative effect. Facebook strategy is to aggregate the web, including wikipedia style aggregation, which negatively affects brands as well as personal privacy. In other news, web people vote overwhelmingly to say they prefer Facebook's 'fan' to 'like' status – which seems to have had the affect already of diluting loyalty to a Facebook Page. http://polldaddy.com/poll/3183296/ Overall, Facebook's endless tweaking and twisting seems to be having a negative affect on it's community. It's international gathering of staff to discuss privacy issues this week may signal a sea-change in their steam-roller approach to aggregating and connect all user data.
Is Your Social Media Strategy Just Digital Flyering? – Good article by Andrew Girvan on lessons from theatre producers on the digital equivalent of flyering – Twitter broadcasting. Some good tips on doing it better: running special promotions, targetting groups of interest, and of course making your Twitter presence be conversational.
From Realities to Values: A Strategy Framework for Digital Natives – No great answers here but a useful framework for understanding how to define and consider the needs of 'digital natives' (or the under 28s as this article defines them) when planning a digital strategy including content creation, engagement and advocacy.

Digital Consultant links for March 20th through March 22nd

These are my links for March 20th through March 22nd:

Best Practices for Using Video to Convert Visitors to Leads – Good ebook on using video for conversion.Optimum length is apparently 90 secs before a massive attention drop off and authentic,conversational non professional production works better at conversion than a typical corporate promo. great news for us citizen journalists, handy with a Flip, Kodak zi6 and inspired by the passion we have for our subject.
South Africa Set For Digital Music Expansion – Emerging markets for digital music may make up the gap in Western sales: South African could see a commercial music service this year.
Strategic Skills Assessment for the Creative Media Industries 2010 – Skillset, the sector skills council for media (aka a skills funding quango) have conducted an analysis of future skills needs, concluding creative media jobs set to rapidly grow, with multiplatform skills a major shortage and developing new business models to monetise content. Nothing you haven't heard before, but always worth hearing again – particularly in such a deep and difficult recession when so many creatives are losing their jobs and considering getting out of the sector.

Digital Consultant links for January 6th through January 8th

These are my links for January 6th through January 8th:

How Social Media and the Web Helped Avatar Make $1 Billion – A detailed description of how James Cameron's latest movie hit Avatar used social media – less personally and more campaign based pre-launch – but allowing people access to trailers, unique content apps, and a live stream red carpet all contributed to big opening weekend box office sales. On an indie film-maker level, there's plenty of tips you can utilise, like Director's video blogging from the shoot (no internet? try Qik from your mobile) and a chatroom or video Q&A.
The Rise of Digital Music & The Return of the Record – It appears music sales have slightly increased this year thanks to a growth in digital album sales, and sales of vinyl are (thought in modest numbers overall) soaring.
Make your website work PDF – A short (15 page) e-book with Some basic guidelines on improving the design and performance of your e-commerce store with some useful stats on how different actions can increase conversion along the sales process (shockingly allowing buyers to purchase without registration reduces 40% of drop outs).

Digital Consultant links for March 20th through March 22nd

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