These are my links for May 31st through June 6th:

  • Well, what is a good digital music strategy ? Part 2 – Social Networks – Virginie Berger with some useful advice and stats on the potential for promoting music on social networks, and some tips to be more successful (like apparently adding 'video' to your video title is a winning tactic).
  • Public Enemy’s New Sellaband Target – Fan funding – getting your 'fans' to pre-pay for your material to fund its production costs – is a great new innovation in the music industry (I recently fan-funded the new Thomas Truax album and received my pre-release download of it today), but this reflection on the difficulties established group Public Enemy have had meeting their targets suggests fan funding may not yet be a mature enough funding mechanism to replace the role (particularly in sales and marketing) of the music industry.
  • The State of Online Video – A new report from the Pew survey of American life showing 7/10 adults are watching video online, with a large rise in humourous, eduactional, TV and film and political videos, with an increase in user-created content.
  • Experiments in delinkification – Nicholas Carr, academic and author of 'Is Google Making Us Stupid?', on why hyperlinking in text may be a distraction from the idea you are conveying, and an experiment with putting links after the text like footnotes in a book. I agree partly with this idea, but actually there's another issue (that newspapers and even some credible online publications like Mashable) that hyperlinking encourages users to leave your site rather than 'stickiness' of moving to elsewhere on your site. It's an interesting balance that needs to be struck between providing context and value to what you write, and making sure the hyperlink doesn't detract from either the flow of your idea or the user journey on your website.
  • Content is everything, so just do it – This is something that has bothered me for a while: the 'signal vs noise' ratio that we all have to be producing LOTS of content (status updates, links on Twitter, blog articles) in the drive for attention and search engine indexes. Of course this is a nonsense, you should write what is good, when you can (I ususally recommend to clients some sort of minimum commitment per month of types of content e.g. status updates, video, news article depending on the needs they identify). Ideas are good, volume is bad.
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These are my links for December 21st through December 23rd:

  • 500 Internal Server Error – 500 Internal Server Error
  • Browser Size – A neat tool that lets you see how visitors view your website who are using different browser sizes and programes, which can show you where the majority of people will start to see content drop out from the right or drop down 'below the fold' of the web browser.
  • The End Of Hand Crafted Content – Tech Crunch's excellent Michael Arrington on the worry for online publisher that re-writes and lack of attribution from online sources will lead to a wealth of 'fast food' content where journalism is pushing out the skill in the online – as well as print – space. "The disruptors are getting disrupted". A gripey moan? Well maybe, but I go with him that there's little income now in quality journalism as well all become sapped into the Google link well…
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These are my links for November 27th from 18:48 to 18:51:

  • How to Make $55,000 by Giving Away Your Work – Interesting economic article about New York animator Nina Paley, showing what incomes she made from other sources and revenues by distributing her films for free online. For a no-budget, emerging artist it shows that there is an economy in generating content to promote yourself and your art, but equally $55K is a pitiful return on investment on a film – not taking into account what the production costs are and time.
  • Survey uncovers the nation’s favourite websites – Interesting survey of 2,000 UK web users shows which websites they are using. In social media, interestingly Facebook is far more used than thought – with 74% actively using the site, against just 4% using MySpace and Twitter respectively.
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These are my links for October 19th from 09:20 to 15:28:

  • Just 11% of Brits pay for online content – Bad news for online content makers/publishers: only 1 in 10 Brits is paying for any online media (including music), a trend that has worsened from the recession, with users seeking out free online content to replace spend on traditional media (e.g. magazines). But without online advertising increases, this is a vicious cycle – how long can producers sustain the free lunch?
  • Music Week – Pirate Party founder meets fiery reception – Wow, looks like there was some hot discussion going on at the In The City music convention in Manchester this week. The attitude from the music creators against the libertarian Pirate Party (anti copyright campaigners) suitably extreme: “You talked about the middle ages but if this were the middle ages I would burn you at the stake.” Touche.
  • Digital marketing in the Midlands: have we got what it takes to become a leading part of the sector? – Very interesting commentary by Clarity Marketing on whether the Midlands (in this instance essentially talking about Birmingham) has the right structure, investment and advocacy to be a leader in digital media. The discussion on the strengths of Birmingham's social media activities and how that relates, or not, to commercial agency activity is very interesting.
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These are my links for September 11th from 02:06 to 17:36:

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