These are my links for May 9th through May 15th:

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These are my links for April 6th through April 10th:

  • Clegg’n'Cameron seek Director of Digital • The Register – Not a ‘Twitter Tsar’ (apparently) but the UK government now seek someone to head up their far-reaching digital ambitions, replacing several other roles that seem to have achieved little in recent years (like the rarely Tweeting Director of Digital Engagement).
  • Sharing Content To Show Thought Leadership – Why do marketers curate and share content? Top of the list is establishing thought leadership, according to this US survey. Added benefits include lead generation and boosting SEO, although this is not the main motivation.
  • Pepsi on social media metrics – Pepsi’s Head of Digital, Shiv Singh on how they measure metrics for social media: “SIM score, which is like a digital brand health metric. The premise behind it is that what consumers say about us is more important than anything that we say. It’s an indexed competitive score looking at how our brand is doing compared to our competitors, indexed on a hundredth scale. The formula accounts for volume and sentiment, and then weighted by platform.”
  • Elements of local digital ecosystems – | DavePress presents a neat summary of the types of actors and activities that make up a local digital ecology.
  • Report into social media excellence published – Summary of Gartner’s report into 200 successful operations using social media. It’s all about gathering together and understand your community of interest.
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These are my links for March 14th through March 15th:

  • Expand Your Social Media Mix: Twitter Alone is Not Enough – Twitter or status updates are the ‘kebabs’ of social media – immediate but unfilling, requiring frequent updates to stay on top of the ‘noise’. Social strategy Jeremiah Owyang believes these snacks needs to be balanced by more meaningful ‘steak’ content like white papers and articles if you intend to be come a thought leader onlne.
  • 11 takeaways from Econsultancy’s Digital Cream event – Some reflection from UK’s leading digital marketers from a recent Econsultancy event. A few odd things here (like ‘measure because you can’ – I would conter-argue: why?) but some insightful reflection like the dual approach of consider a longer term customer experience versus a more immediate, on-site user experience.
  • Why SEO needs to be baked in – As much as I hate the expression ‘baked in’, this article by Dave Peiris for Econsultancy on considering SEO as part of you decisions when you’re setting up your website – from an SEO friendly CMS to site architecture – is interesting reading for anyone setting up a new site.
  • How to use content marketing: Interview with Lee Odden – Content marketing – using great content combined with good SEO – is something I’m reading more about currently. For those of us who have run content rich website we have know for a long time that content is, if not king, a regal part of your business strategy.
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These are my links for November 1st through November 4th:

  • How to write for the web: 23 useful rules – Some no-nonsense rules from tech journalist Chris Lake on how to develop compelling writing for the web. Light on the SEO, more about how to communicate your message using good layout and structure.
  • Social media and internal communications: Interview with WebJam – Article on how to use social networks (or socially enhanced intranet) for internal communications. Crucial to succcess is taking a user-centred approach to design and having clear user guidelines and a policy.
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These are my links for October 28th through November 1st:

  • People that ‘like’ branded content aren’t customers- study – Yet more research into consumers interaction with brands in social media, this time funded by YouTube, shows users are motivated by different draws to share online – impressing and entertaining their friends is critical. Fans may ‘like’ products they aren’t yet customers of.
  • Internet worth £100bn a year to UK economy – New research shows UK is 6th most e-dependent nation, with a value of £100Bn (60% from consumption) and net exporters of E-goods, employing 250,000 in the e-commerce sector with growth predicted at 15%.
  • Virgin to roll out 100MB broadband from December – Superspeed broadband hits the UK in full force this Dec – Virgin’s 100Mb (though note the upload speed is only 10Mb) broadband sets the benchmark for other providers to offer faster connection at affordable prices, encouraged by a government fund of £300M for rural broadband, this could see Britain finally catching up with the rest of the world in our connectivity.
  • Planning and managing a digital strategy white paper – This is a really fantastic e-book from marketing consultancy Red Ant and covers all the considerations and planning processes you should be thinking about when planning an digital strategy. It is particularly focused around campaigns and using different methods to measure financial and non-financial success and return on investment. Brilliant!
  • How to Make Users ‘Stick’ to your site – Great article from web designer’s perspective on how to develop ‘sticky’ content on your site, one of my big soap box topics. Great content, encouraging engagement and great design all increase how often, for how long and how visitors will come back to your website.
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