These are my links for April 11th through April 13th:

• Twitter releases new advertising platform: promoted tweets. – Twitter finally has a business model – and with it we have yet another social platform to advertise on. Twitter adverts will work like Google Pay-Per-Click keywords apearing at the start of search results.
• Top 10 YouTube Videos About The Web – Here's a bit of linkbait waiting to be linked to…the most popular web video based on viewers – several parodies and homages to social media stars and culture, some fascinating historic videos of the internet and some knowledge enhancing pieces on the history of the internet and the future of publishing. A fascinating collection.
• Tribal DDB Briefing: iPad – What it is and what it means to your digital strategy – Great summary of the iPad, it's features and how you can develop a content and monetisiation strategy for Apple's shiniest, newest portal web device.