These are my links for January 4th from 11:28 to 21:31:

  • West Midlands police talk on social media – Very interested to hear this talk from a recent Connected Nottingham seminar with West Midlands police – their online strategy rocks! It's all about cool cop videos, crime detection and prevention and getting people to see the good work the police do.
  • Six Social Media Trends for 2010 – More interesting future-gazing on the year ahead in social media (like we can in any way predict it!) with some things I've also mused may become big: location services, user filtering (esp to filter heavy users), and social media moving to mobile devices (due to corporate limitations on social media, coupled with the rise in affordable mobile data).
  • The Decade in Management Ideas – Trust Harvard Business Review to offer up this very high-end 'noughties' list of the top trend in Management Ideas – IT/web stuff features strong e.g. Open Innovation, IT as a utility and consumer feedback.
  • Why you will regret using Vimeo – Vimeo is a video-hosting website that's like a sort of grown-up version of YouTube with slightly less slack comments. I was previously suggesting to clients to use it for business channels, but this post has put me off – any content in any way linking to a commercial product, or embedded onto a site serving advertising, may break their terms of service. Looks like Blip.tv may be better option.
  • A man walks into a bar – Interesting article on some of the issues facing B2B websites using the analogy of a bar "Delivering Excellence in Ethanol Combination Services' – it advises to look at bringing the offline sales team into the online marketing process and avoiding bringing jargon into the website, or trying to hide your services from competitors. B2B websites are not a poor cousin of consumer websites: they can bring in far more revenue focusing on higher-value personal interactions.
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These are my links for December 30th through January 2nd:

  • We All Live In Public Now. Get Used To It. – Interesting article in Tech Crunch which echoes the theme of the BBC new feature I did that was broadcast this week – Erick Schofeld believe that public is the 'default' (i.e. Facebook open access & Twitter) and we decide what bits of our activity we chose to keep private. I generally operate like this, and it's clear that when Generation Y take over this will be the default. But for now, I think the majority of people still do and will continue to live the majority of their lives with private as 'default'.
  • How to use Facebook for business e-book – Nothing particularly new here but a good overview c/o Hubspot on how to set up a personal profile and how to set up, advertise and use a Facebook page relating to your business.
  • Top Digital Trends for 2010 – I love these future gazing pieces, so much I'll be penning a few myself! This is a US view of where all things digital are heading in 2010 with interesting trends predicted including cost-per-engagement advertising, augmented reality (in form of Google Goggles), and the gradual merging of digital and full-service marketing agencies.
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These are my links for December 12th from 10:51 to 10:53:

  • How To… Aggregate online User Generated Content (UGC) for your website – Another article by a great female marketing expert in Nottingham (on a roll today), Carol Jane Lyon from PCM Creative has produced this publication as part of the Arts Council's 'Get Ambition' programme getting arts organisation up to speed with the use of web 2.0 technologies. This is a practical guide to online publishing, RSS, tagging and user generated content.
  • Strategic thinking, a marketing mindset, and a clear direction make great businesses – Great article by Clarity Marketing's Francine Pickering on linking your business strategy with a strong marketing strategy for success, along with a video of Nottingham University's Tony Watson showing successful entrepreneurs had strong strategic thinking skills coupled with an emphasis of doing as well as thinking. I would say the same applies to your digital strategy: it needs to complement and enhance BOTH your business and marketing strategy and be applicable and 'doable' to your work and measurable in its successes and complement both the way your business work in the online environment, and your marketing strategy for reaching and selling to customers.
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These are my links for November 9th from 09:12 to 09:25:

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