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Today’s Digital Consultant Links for March 14th

These are my links for March 14th from 12:13 to 17:21:

Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age – Here's a great time-limited gift: download Scott Kirsner's free e-book 'Fans, Friends and Followers' (132 pages) but ONLY for the duration of the SXSW festival. It's a great idea for how independent creatives can begin to forge careers using online and social marketing tools. And a great example of creating scarcity in the (abundant) digital age – grab it while you can!
Strategy Basics: It’s Really all about having a Plan – The smart thinking people at Carsonified, the web design specialists, have a smart view about developing a strategy: "At the heart of it all “strategy” is just about having a plan for the thing you are working on."<br />
They use the example of creating a useful iPhone content app to meet a client's sales goals.
Tories promise fast broadband – The election fight is heating up, and broadband is becoming another leverage of differentiation: Tories say the majority will have 100Mbs fast broadband by next parliament, Labour want universal access at lower levels (2Mb) by 2012 and superfast by 2017. Interesting split and not an unexpected divide: Labour want access for all quickly, Tories want quicker access for some giving industry in cities a competitive advantage globally. Whoever wins the election, we should see the speeding up of networks as a priority.

Digital Consultant links for February 5th through February 7th

These are my links for February 5th through February 7th:

Charlie Brooker | iPad therefore iWant? Probably. Why? iDunno – Probably the only post to read on the storm-in-an-iT-Cup that is the launch of the iPad, yet another shiny-shiny gadget from Apple which has made the elusive marketing leap from a gizmo to a life-changing-experience. As someone who just doesn't do Apple at all – and prefer proleterate and less expensive devices like the PC and Nokia, this speak to me. "It's an iPhone for people who can't be arsed holding an iPhone up to their face. A slightly-further-away iPhone that keeps your lap warm."
BBC – Media Literacy – I came across this BBC microsite whilst watching the BBC's new 'soap bubble' online drama E20 (a spinoff from Eastenders). The site gives a few video based resources for younger people to undertand the idea of media literacy – including clips from Screenwipe an a interview with teen digital ambassador 'JellieEllie' (I met her years ago, not really sure what to make of what she does now). E20, the BBC are hyping as a 'game changer' as being a significant budget online drama. I disagree – it's a great piece of drama, but as the Controllers interviewed say, the rules of storytelling are the same on the web as TV. I'd like to see the BBC invest in a REALLY innovative interactive drama that does make use of the online medium – E20 is just telly on the web, designed to be packaged back to be telly on the telly. The videos aren't event commentable and embeddable. Channel 4 do some more interesting content for teens in this space like Smokescreen.
Tories challenge BT and BBC as part of ‘100MB broadband’ pledge – Zip. Pains me to type this, but here's another very good electioneering policy from the boys in blue: they want to speed up broadband to 100Mb by 2017 by breaking up BT monopoly, which puts crippling prices onto accessing broadband at super high speeds. As far as I'm concerned, this couldn't happen sooner.

Today’s Digital Consultant Links for January 14th

These are my links for January 14th from 14:03 to 17:45:

Finland makes broadband access a legal right – The Finns are leaps and bounds beyond the Brits in making access to the internet a human right – 1Mb connection for all, going up to 100Mb by 2015. Meanwhile, Britain's Digital Economy Bill seems us reach for the hills with 2Mb connections by 2012, and a proposed 'three strikes' internet policy (emulating France) to kick people offline for file-sharing accusations, without a proper legal process.
5 Ways Small Businesses Can Avoid Social Media Panic – More straight-down-the-line advice for small businesses as to how to lightly plan their social media engagement strategy, and ways to monitor it. It's tricky as social media is a slow build tactic, but may not suit a fast moving start-up. It's also worth testing it out, and if it's taking up more time than it's hitting the goals, look at other tactics. I'd argue SM is an integrated tool within a larger marketing/engagemnt strategy – not a standalone thing.
Employers reject jobseekers over social networking – Further to my recent post, it seems recruiters are getting heavy-handed at screening applicants using social media. Interesting stats but to me it doesn't stack up: how are companies they accessing personal updates on private network sites e.g. Facebook? This shows also that emloyees should update their privacy settings (and favour closed networks like Facebook over open ones like Twitter or MySpace) or only let real 'friends' see their updates if they're likely to get personal in what they are posting. This sort of suggests it's better to NOT be doing anything real on social media, which is sending out the wrong messages to particularly younger job seekers. It's also furthering a divide between the heavy-hand of corporate employeeism, and the open and transparent expectations of enterprising and freelance employment.

Today’s Digital Consultant Links for November 10th

These are my links for November 10th from 08:55 to 08:57:

T-Shirts and Suits – Powerful Customers – The era of customer choice and customer power is on us, and those creative businesses which ignore it do so at their own peril. Neat little article by legendary creative business advisor David Parrish.
Project Canvas throws open online scheme – Project Kangaroo (the all channels iPlayers) died a death but now Project Canvas aims to bring internet TV to television through a set top box. Initially trialed with ISPs and public service broadcasters, it's already under criticism of unfair competition from Sky, who believe its aim to increase access and diversity of content are irreconcilable.

Digital Consultant links for September 16th through September 23rd

These are my links for September 16th through September 23rd:

You decide: how much is broadband worth in a property? – Interesting commentary on how a poll of Guardian readers think affordable, fast broadband is a necessity living in a rural area.
500 Internal Server Error – 500 Internal Server Error

Digital Consultant links for February 5th through February 7th

Today’s Digital Consultant Links for January 14th

Today’s Digital Consultant Links for November 10th

Digital Consultant links for September 16th through September 23rd

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