brand

Digital Consultant links for August 18th through August 25th

These are my links for August 18th through August 25th:

25 brilliant examples of Facebook brand pages – Econsultancy rounds up some of the better user experiences and brand experiences on Facebook, with great examples of integrated web content and call-to-action marketing. All to often, brands have extremely limited designs or interactivity on Facebook, yet with Facebook XHTML language, you can create micro-site experiences similar to a website. Back to basics web marketing. I ‘like’ it.
The Web Is Dead. Long Live the Internet – Chris Anderson, author of ‘The Long Tail’ and ‘Free’, and Michel Wolff muse the demise of the web browser and rise in closed, app systems and economies for receiving content, and the implications for business and consumer. The growth in mobile doubtless fuels the app economy. Is the web browser dead? Anderson, a known futurologist, is a good trend spotter but the reality of the death of the web browser is greatly exagerrated.

These are my links for June 25th from 08:03 to 19:25:

What Makes Up a Social Marketing Strategy? – Research on marketers use of social media strategy – a shocking 52% are operating "without a game plan" and only 45% have a social media comapny policy. Most believe planning and delivering on social media is the main responsibility of the marketing department. Whatever happened to joined-up thinking?
Legal considerations for people responsible for websites – Useful little primer and links for legal responsibilities for those running websites, explaining a bit about your responsibilities as moderators and for data protection.
Marketing week: Digital Strategy supplement – Marketing bible Marketing Week have a selection of useful articles on digital strategy including the important of data, search and social media in making marketing decisions.
Consumer health trends – Useful stats from Creation Healthcare on international health search trends in relation to digital engagement.
Manual for bands and brands – Brand sponsorship of bands is probably the biggest growth area for investment in music. This mini e-book (a sort of commercial tribute to the Bill Drummond 'How to Have a No 1' Manual) has some good food for thought on what as a band you need to consider to make the partnership work.