These are my links for October 12th through October 15th:
Almost a quarter of Europeans can’t be bothered with the net – Doesn’t matter what the bribe is at government leve, or how cheap the broadband access, it seems that 23% of Europeans just aren’t interested in being online. Phone penetration is at 98%: how long will it take to get internet usage to this point of almost total saturation?
New Media Knowledge – BBC launches new mobile apps – As the BBC plan to launch a series of new apps for sport and news. Their Head of Future Media, Erik Huggers, talks about the elephant in the room: lack of cross platform compatability for mobile apps, which is preventing the growth of services to eager consumers. This may favour producers to move towards preferred platforms (the iphone clearly dominates here for media content).
These are my links for May 29th from 18:05 to 21:31:
iPlayer Makes TV More Social, Without Re-Inventing The Social Network Wheel – Two articles this week show the close entwining of TV and web as two supporting media: BBC's iPlayer is becoming more social, allowing viewers to connect with friends and live chat. Meanwhile, ITV are signalling the arrival of the world cup with more focus on 'two screen' TV (web supporting TV) experiences: http://paidcontent.co.uk/article/419-itv-formalising-twin-screen-strategy-first-stop-world-cup/
Stop The Presses: ‘Sunset’ For Print In Five Years, FT Sees – In the week the iPad hits the UK shops, forecasters are nodding to the end of the print press and distribution chain, as readers and mobile devices signal the end of tree-based media. Business-to-business publications (like the Financial Times) are likely to be the first to fall, with the timescale estimates ranging from 5-30 years. If you're working in B2B markets – are you ready for an online only content and marketing landscape?
Six Spaces of social media – An old (2007) but interesting means of categorising social spaces rather than by type or platform but purpose, like 'secret spaces' and 'publishing spaces'. A good way of thinking about user behaviours within the social platform you are working in.
These are my links for March 29th through March 30th:
BBC – Research and Development: The Mythology Engine – representing stories on the web – A very interesting article on a new BBC R&D experiment into the 'mythology engine', basically an online way of following the story universe of long-running drama. I could have done with this lately when I was trying to work out how to catch up on many gaps years of Eastenders storylines (answer: you can't. Wikipedia non-linear character profiles next best bet). I had no idea BBC was researching these kind of transmedia storytelling concepts – very much look forward to an eventual roll out.
Crossing the digital threshold – DIGITAL OPPORTUNITIES – This is an article I wrote for Arts Professional magazine for their 'digital opportunities' edition. It's about a current client, Threshold Studios (a media training organisation) and how they are meeting challenges of entering the digital space for both comms, marketing and training their beneficiaries. Some other good articles in the magazine too including an experiment with Twitter as a social tool by Pilot Theatre. This content is usually behind a paywall so have a look at it quickly…
Google wins AdWords trademark case – There seems to be quite a bit of wrangling going on with copyright holders trying (rightfully) to protect use of their trademark whilst (wrongly) restrict others to use their trademark name. This ruling ensure that all words – trademarked or otherwise – are fair game in the online advertising space.
Cross platform storytelling links – Some links I will soon be checking out to interactive storytelling projects from an Indie Training Fund event I recently attended.
Big brands see mixed results on Twitter – US stats showing many big brands are achieving more success on Facebook than Twitter, where even Apple don't have a presence (is this REALLY true?). Article suggests Twitter is waning in popularity, but actually for me it's maybe taking up on more specific niches which attract special interest group and a more connected community (and big brands, that probably doesn't include you).
These are my links for December 16th through December 21st:
Economist eyes social network cash boost – The Economist is ditching a walled garden registration and access model unlike other publishers, and developing a strategy to use social media to allow users to acess and interact with their content, with very ambitious user targets.
BBC given go-ahead to put internet on TV – In a strange era where the tail wags the dog, TV broadcasters will now be putting TV, er, back on TV through the internet using the 'Project Canvas' set top box. Could prove an opening up of IPTV and internet shopping, niche channels available through the more familiar and family orientated TV device.
Farewell to the Casual Music Fan – Jeremy Scholsberg laments the loss of the casual music fan – the bums on seats people that made popular music popular – in favour of more narrowcast relationships enabled from online interactions and the '1,000 True Fans' model. Do all 'fans' become 'true' fans? Engaging with and monetizing 'casual' fans is near impossible in the digital age, and the skills of musicianship are weakened by self-promotion activity.