These are my links for June 25th from 08:03 to 19:25:

  • What Makes Up a Social Marketing Strategy? – Research on marketers use of social media strategy – a shocking 52% are operating "without a game plan" and only 45% have a social media comapny policy. Most believe planning and delivering on social media is the main responsibility of the marketing department. Whatever happened to joined-up thinking?
  • Legal considerations for people responsible for websites – Useful little primer and links for legal responsibilities for those running websites, explaining a bit about your responsibilities as moderators and for data protection.
  • Marketing week: Digital Strategy supplement – Marketing bible Marketing Week have a selection of useful articles on digital strategy including the important of data, search and social media in making marketing decisions.
  • Consumer health trends – Useful stats from Creation Healthcare on international health search trends in relation to digital engagement.
  • Manual for bands and brands – Brand sponsorship of bands is probably the biggest growth area for investment in music. This mini e-book (a sort of commercial tribute to the Bill Drummond 'How to Have a No 1' Manual) has some good food for thought on what as a band you need to consider to make the partnership work.
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