apps

Digital Consultant links for August 4th through August 14th

These are my links for August 4th through August 14th:

What is the alternative to Google bubbles? – Pete Ashton on the issues with social/semantic search limiting diversity of opinion (a literal ‘bubble’). Whilst Google’s log-in search favours social connections and relevancy, options need to be in place to allow search to show results outside of the users network.
Supporting growth in the arts economy – Useful summary by Chris Unitt of the digital elements of the Support Growth in the Arts Economy report by Tom Fleming.
Hyperlocal till I die : daveharte.com – Some good advice on how to keep sane as a hyper-local blogger and the value (hint: most of it not financial) it can bring to you and your readers by Dave Harte, founder of Bournville Village news.
Branded apps are missing the mark – News advice from Freelance Advisor – 80/20 rules apply as 80% of brands smartphone apps generate less than 1,000 downloads, but users are expecting brands to have good apps.
5 Creative Coaching Techniques To Get Yourself Unstuck – Great guide to self-coaching techniques designed to de-clutter and re-focus your desires and priorities. Love the idea of believing you have no head to clutter your thoughts.
All about email open rates – Blog – Campaign Monitor – Although quite old now, useful guidance on how to calculate email open rates, industry averages and improving open rate through popular days and other tips.
Email marketing images – Very neat idea of how to counteract the issue of email clients turning off images in e-marketing emails with a quirky 2D design (not least great as it obscures Jamie Cullen’s face).

Digital Consultant links for June 15th through June 25th

These are my links for June 15th through June 25th:

Make sure your data finds a safe harbour – Cloud computing offers many rewards, particularly to small and medium-sized companies and those with international networks, however many US solutions don’t conform to the EU’s ‘safe harbour’ regulations to protect data.
Three Ways Pottermore.com Could Change Book Publishing – JK Rowling’s new own brand Pottermore channel gives more power to the author in exclusively e-tailing digital editions of the Harry Potter titles. Not only is it a means of creating a wider story universe for the Potter characters, but controlling sales and ultimately a means to bypass the publisher.
Daniel Kraft: Medicine’s future? There’s an app for that – Another inspiring video from the TED innovation conference: Daniel Kraft looks at technology innovation in healthcare, particularly how apps and links between specialist technology and personal healthcare to enable patients and doctors to make better decisions about their treatments.
Paper Prototyping – Wire framing can be a boring task – all those screen and boxes and click-thrus. I recently saw an amazing presentation by High School students in Kenya using elaborate painted diagrams, and this reminds me of it – an animation of a paper approach to wire framing. It really makes you think about how the actions on the website develop.

Digital Consultant links for May 21st through May 31st

These are my links for May 21st through May 31st:

WTF is… 4G – A beginner's tech guide to understanding the technology and potential applications for 4G phone networks, which will take over from current 3G networks from 2015 to support better data applications.
Most Android Apps Are Hardly Downloaded At All – 80/20 rules in force here: 80% of Android mobile apps have been downloaded less than 100 times, showing the 'long tail' of hits to misses is proportional to other aspects of the media industries. This lends more weight to the thought that Android users are less high value than Blackberry and iPhone when looking at spend per user.
Keynote: How to Develop a Mobile Strategy – Presentation video and slides by Jeremiah Owyang, Altimeter, looking at the new strategy approaches needed for mobile including the 'hourglass' engagement where further loyalty is build after purchase. Presents very good example of successful marketing and commerce apps.
Tablets Are Money Spinners, But Less Than 5% Use Them Today | paidContent:UK – US adoption stats show smartphone are used by 1 in 3 people, but only 5% are using Tablets (compared to 9% e-readers). Perhaps tablets are the trendy edge of the more basic trend to move from print to e-readers?
Taking on Hargreaves’ ‘Digital Opportunity’ – Open Rights Group's mini summary of the Hargreaves Review on copyright reform for the digital age which covers fair use, evidence, policy making and licensing reform.

Digital Consultant links for October 12th through October 15th

These are my links for October 12th through October 15th:

Almost a quarter of Europeans can’t be bothered with the net – Doesn’t matter what the bribe is at government leve, or how cheap the broadband access, it seems that 23% of Europeans just aren’t interested in being online. Phone penetration is at 98%: how long will it take to get internet usage to this point of almost total saturation?
TNS Digital Life | Internet Statistics & Social Media Usage – Survey of 50,000 web users in 46 countries with amazing visual representations of statistics to show how they all are using the internet and social media. Digital is a growing trend globally, across the world.
New Media Knowledge – BBC launches new mobile apps – As the BBC plan to launch a series of new apps for sport and news. Their Head of Future Media, Erik Huggers, talks about the elephant in the room: lack of cross platform compatability for mobile apps, which is preventing the growth of services to eager consumers. This may favour producers to move towards preferred platforms (the iphone clearly dominates here for media content).

Digital Consultant links for August 18th through August 25th

These are my links for August 18th through August 25th:

25 brilliant examples of Facebook brand pages – Econsultancy rounds up some of the better user experiences and brand experiences on Facebook, with great examples of integrated web content and call-to-action marketing. All to often, brands have extremely limited designs or interactivity on Facebook, yet with Facebook XHTML language, you can create micro-site experiences similar to a website. Back to basics web marketing. I ‘like’ it.
The Web Is Dead. Long Live the Internet – Chris Anderson, author of ‘The Long Tail’ and ‘Free’, and Michel Wolff muse the demise of the web browser and rise in closed, app systems and economies for receiving content, and the implications for business and consumer. The growth in mobile doubtless fuels the app economy. Is the web browser dead? Anderson, a known futurologist, is a good trend spotter but the reality of the death of the web browser is greatly exagerrated.

Digital Consultant links for August 4th through August 14th

Digital Consultant links for June 15th through June 25th

Digital Consultant links for May 21st through May 31st

Digital Consultant links for October 12th through October 15th

Digital Consultant links for August 18th through August 25th

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