android

Digital Consultant links for May 21st through May 31st

These are my links for May 21st through May 31st:

WTF is… 4G – A beginner's tech guide to understanding the technology and potential applications for 4G phone networks, which will take over from current 3G networks from 2015 to support better data applications.
Most Android Apps Are Hardly Downloaded At All – 80/20 rules in force here: 80% of Android mobile apps have been downloaded less than 100 times, showing the 'long tail' of hits to misses is proportional to other aspects of the media industries. This lends more weight to the thought that Android users are less high value than Blackberry and iPhone when looking at spend per user.
Keynote: How to Develop a Mobile Strategy – Presentation video and slides by Jeremiah Owyang, Altimeter, looking at the new strategy approaches needed for mobile including the 'hourglass' engagement where further loyalty is build after purchase. Presents very good example of successful marketing and commerce apps.
Tablets Are Money Spinners, But Less Than 5% Use Them Today | paidContent:UK – US adoption stats show smartphone are used by 1 in 3 people, but only 5% are using Tablets (compared to 9% e-readers). Perhaps tablets are the trendy edge of the more basic trend to move from print to e-readers?
Taking on Hargreaves’ ‘Digital Opportunity’ – Open Rights Group's mini summary of the Hargreaves Review on copyright reform for the digital age which covers fair use, evidence, policy making and licensing reform.

These are my links for August 4th through August 6th:

Lonely Planet Tries Augmented Reality In Search For ‘Relevant Ubiquity’ – Here’s a good technology/brand fit: Lonely Planet have created an Android augmented reality app. There are now more Android’s in the market than iPhones so developers: let’s see more of you creating content for Android (and not to mention Blackberry and Windows, we’re crying out for some apps to buy!)
How Are Email, Facebook and Twitter Audiences Different? – Interesting research showing that consumer, rather than being siloed, are engaging with brands across a range of marketing subscription medium including Facebook, Email and Twitter.