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Digital Consultant links for June 27th through July 12th

These are my links for June 27th through July 12th:

Communities Dominate Brands: Everything you ever wanted to know about mobile, but were afraid to ask – An incredibly in-depth article on the past and future of mobile communications, with lots of key facts on world-wide trends, smartphone usage and how mobile is used by different audiences. SMS is still the dominant use of the device globally, with MMS predicted to be the next major area fo use/revenue "MMS alone is bigger than the global music industry"
Webinar: The Science of Facebook Marketing – Fascinating study into the psychology and statistic of how men & women are using Facebook, what subjects are popular and how to engage – speak plainly and simply on Facebook!
Everything you need to know about the internet – A great philosphical, historical mini-essay all about the internet – past, present future. I like the description of Web 2.0 as 'small pieces, loosely joined' and of course the mini-rant on reforming copyright – it needs to be done, but of course it won't.
NESTA – Creative Business Mentor Network – New call out for creative business in UK (must be trading 3 years with turnover £250K +) to be supported by an awesome collection of high level CEO mentors.
How The World’s Online Ad Sales Stack Up – Infographic IAB stats on global ad spending, showing the greatest spend (but a decrease) in USA, with UK as next largest market (4Bn Euro spend – making Britain 10 x the spend of Sweden). Does that mean the UK has the greatest innovation in online advertising?

Digital Consultant links for May 22nd through May 26th

These are my links for May 22nd through May 26th:

Digital strategy is tool every business can use to maximise endeavour – Here's a little interview with me from this week's Evening Post, Nottingham, business section, talking about my work in digital strategy and also a bit about my work with the CreativeNottingham.com project.
Q&A: Gerd Leonhard on why social media beats search – Gerd Leonhard, a very smart chap and the author of 'Future of Music Manifesto' (a big source for my recent study of independent music) on why social media will eventually overtake search, and engagement other reputation management, and why paywalls don't work.
Guest comment: When TV met the internet – the perfect love-child – Tom Laidlaw from Videojug on the impact of online video, which has 10x the response rate of other online media.
Augmented reality: 10 real world examples from the superbrands – Augmented reality is not just science fiction: both iconic and inventive global brands are starting to experiment in ways real products can interact with computers and screens to engage with their product. In most cases it involves connect a printed icon with your webcam (and additional software) so this is a long way from being a mainstream game changer, but a trend savvy marketers will want to investigate. I particularly like the beer that tells you if it's at the right temperature to drink.

Digital Consultant links for April 16th through April 18th

These are my links for April 16th through April 18th:

(Infographic) What Musicians Get Paid In The Digital Age – This is seriously depressing stuff. It shows how much a musicians needs to sell if relying on online physical sales and digital distribution alone to earn their keep just to the minimum wage. The greatest gap is the multi-million streams needed on services such as Spotify to achieve less than a few pence in revenue – clearly not achievable if you do not have some trigger from 'mass media' to generate it. Further evidence that musicians need to develop a mix economy of live, work-for-hire, licensing to survive.
Near2Home – The local business finder – Here's a new service that may be interesting to hyper local businesses: it's a link you put on your site so if businesses are far away from the areas you serve, you can route them to the Near2Home network. For every three you send, you get two referrals back. May work for more generic types of businesses.
Healthcare Engagement Strategy Awards 2010 – Case studies and presentation from yesterday's healthcare engagement strategy awards organised by Creation Healthcare – great examples of how the healthcare and pharmaceutical sector are finding imaginative new ways to communicate important public health and marketing messages to patients and customers.

Digital Consultant links for April 11th through April 13th

These are my links for April 11th through April 13th:

Twitter releases new advertising platform: promoted tweets. – Twitter finally has a business model – and with it we have yet another social platform to advertise on. Twitter adverts will work like Google Pay-Per-Click keywords apearing at the start of search results.
Top 10 YouTube Videos About The Web – Here's a bit of linkbait waiting to be linked to…the most popular web video based on viewers – several parodies and homages to social media stars and culture, some fascinating historic videos of the internet and some knowledge enhancing pieces on the history of the internet and the future of publishing. A fascinating collection.
Tribal DDB Briefing: iPad – What it is and what it means to your digital strategy – Great summary of the iPad, it's features and how you can develop a content and monetisiation strategy for Apple's shiniest, newest portal web device.

Digital Consultant links for April 8th through April 11th

These are my links for April 8th through April 11th:

The Collapse of Complex Business Models – Author and academic, and writer of "Here Comes Everybody" Clay Shirky write a good piece on simplifying bureaucracies and business models, using the example of user generated video and 'In The Motherhood', a small hit online drama that failed as a conventional TV series.
Forecast: TV, Internet Will Lead Advertising Back Up As Print Wanes – Predicted stats for advertising from 2008-2012 globally, showing that TV (after a fall) is set for growth to return to 2008 levels this year, and internet advertising will continue strong growth, whilst print, cinema and advertising are set for a slight decline in spend. Of digital, the strongest growth will be in paid search followed by display advertising.
Digital Economy Bill: Quick Guide To All 45 Measures – Great summary of the Digital Economy Bill, due to be passed as law this Monday, showing all 45 measures, and which have been withdrawn. Interesting to see that Channel 4 now have a remit of distributing film and supporting 'innovative content' and children's programmes as part of their public service remit.
What Social Media Will Look Like in 2012 – Insightful article by Freddie Laker on how social media will grow to become an intrinsic part of the digital experience by 2012, as the semantic web and user recommendation seemlessly interweaves with search, ecommerce and other web experiences. I like the idea of seeing aggregated realtime updates of users before you put in a phone call, and ratings as a core part of the e-commerce experience.
Bebo’s friends desert it – Business Analysis & Features, Business – Yet another social networking giant looks set to bite the dust.. as MySpace hangs in there, Bebo looks set to have its doors shut by owners AOL. Failure to invest and understand the needs of its youth demographic, particularly in failing to support social gaming, have led to the downfall of the fun site. Big shame as Bebo were once investors of online TV programming such as Kate Modern, and this gap, coupled with Endemol's recent annoucement of scaling down their digital team due to limited online tv investment, heralds the death-too-soon of pureplay web television.

Digital Consultant links for June 27th through July 12th

Digital Consultant links for April 11th through April 13th

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