Confused about the terminology, technology and purposes of blogs and blogging?  This 12-page PDF report and microsite offers a no-nonsense guide to getting to grips with the basic of creating blogs which strategically market and communicate the messages of your business or professional practice.

This research focuses on independent music entrepreneurs, capturing their experiences and perspectives of the rapidly changing music industry and examining the effects digital technologies are having on their practices – focusing predominantly on distribution, marketing and e-commerce. It was carried out from 2008/9 as the final thesis of a Masters study in Media Enterprise.  It is a social and cultural study, focusing on business skills, self-analysis and practice in the online space rather than economics directly, which is a focus and area that has rarely been studied in academia.  Interviews include Alison Wenham (Chief Executive, AIM) Andrew Dubber and Jake Shillingford (My Life Story & Exilophone Records).

The term ‘disruptive technologies’ was first coined by Harvard’s Clayton Christensen and Joseph Bowersin 1995 to distinguish ‘disruptive’ from sustaining or steady-state innovation.  Those who stand still, or only moving incrementally forward within the same business context often find their novelty and delight of yesterday becomes the sailing ship drifting towards the oncoming revolution of the steamboat.  This executive summary is taken from a forthcoming publication for creative business owners produced for Creative Sheffield and it was written with leading discontinuous innovation expert Professor John Bessant.

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