Comments on: Independent businesses need a digital strategy to compete in the global economy

By: My 10 years in digital

My 10 years in digital — Tue, 05 Jan 2010 14:45:57 +0000

[...] Still mixing up working for Pilot Productions where I was now ‘Head of New Media’ (in a department of 1.5!) with doing music, gigging, music teaching and doing a little bit of new media consultancy on the side. I’d started to focus on broadening the spread of marketing using pay-per-click and the emerging art of search engine optimisation, though email marketing was (and for many sectors and products, still is) the strongest ways of converting sales adding some interest and knowledge with some time-limited special offers. I started thinking about how smaller businesses could be successful online, but then I just thought of it as ‘doing web stuff’ rather than an actual digital strategy. [...]

By: When big brands using social media get it wrong

When big brands using social media get it wrong — Thu, 17 Dec 2009 10:15:46 +0000

[...] summary, major brands should consider how to engage in the social media space, but plan a strategy that complements the overall marketing and digital strategy which places engagement and authenticity at its heart. Otherwise, no number of ‘free text [...]

By: New trends in Google, web search and social media

New trends in Google, web search and social media — Fri, 04 Dec 2009 17:34:25 +0000

[...] for small businesses. A few highlights from their presentations which are relevant to those creating a digital strategy and publishing compelling digital [...]