These are my links for October 15th through October 16th:

• How to Understand Your Users with Personas – Great cartoon pictorial explanation and links to explain the basics of using personas in digital design. Personas basically are like typical users in advertising, mapping their needs and desires and how these are supported through the user's journey and actions through a website.
• Leaving TV: From producer to professional – Barry Shaverin with some no-nonsense career advise from those seeking to escape the gloom and uncertainty of TV production and seek transferable roles in marketing and comms. There's some very savvy advice about cultural difference – like not spouting crazy ideas or any subject goes rants typical in telly. Gosh wish I'd read this when I left TV in 2005!
• Ofcom online research – UK research by Ofcom shows rapid growth between 2007-2009 in number of 65+ adults online, and 38% of internet users on social networks, although more keep their profiles and data private.