These are my links for January 8th through January 9th:

• Meaningful Digital Strategy e-book – Interesting 12 page e-book on 'marketing with meaning' and the failures of online marketing aping the failing of traditional marketing. Interesting case studies here on digital services that create both social and personal value and strong marketing messages, e.g. a Diabetic diet planning tool by a pharm company, and Kraft's best-selling recipe iphone app.
• How should we use Twitter at tech events? – This has been appearing in several discussion of late: Twitter is a useful backchannel at conferences and events to get the audience to connect and discuss, and be aware of each other, but frequently sniping, fragmented comments, in-jokes are runing the Twitter back channel and putting off speakers and event organisers. Chris Pirillo 'drive-by' video blog rants on this inappropriateness. I'm tempted to agree: if you're not feedback to your own network, avoid negatives in Twitter back channels, and events organisers should seriously consider either just using the backchannel at key moments, ambiently (e.g. in the foyer, not behind the speaker) or moderating comments.
• Are You Getting Dangerous Feedback from Your Readers and Prospects? – Interesting article applicable to just about any kind of business, which turns on its head the idea of using feedback channels to make your product or service better. Instead of leaping on all criticism to change, think 'is this customer a good fit for me?', or it's like selling The Blue Man Group to a fan of Siegfied and Roy. Particularly applicable to a small, personality driven business.