These are my links for January 19th through January 21st:

• How Social Media Helps One Small Business Connect with Fans – Another example of how a small local business (selling computer bags) can connect with international customers and build loyalty using social media. Not big numbers but tangible levels of interaction & engagement. Win-win.
• Why Social Media Isn’t for Everyone – Intelligent article on why social media won't work for all businesses: it's a game changer with transformative power, but if you just want to hit quarterly sales targetted without changing, it may not be the best investment to make.
• Google’s Real Time Search Impact on B2B Companies – More on Google's latest shift into including real-time search results from Twitter. This could signify a new approach where brands will need to engage in social media (particiularly Twitter) to rank highly in search, however, could quickly lead to abuse as business 'twitterfy' setting up auto-tweets optimised to their keywords. Given Google also signify Twitter ranking (quality and followers), this approach is likely to lead to limited gains.