These are my links for February 8th through February 15th:

• Which department should own social media? – Two industry experts give a few ideas on ownership of social media – useful idea about seperating out user journeys between sales and dispute resolution/enquiry.
• Effective Marketing using Social Media 2012 – Presentation by Margaret Gold with some useful insights and diagram on the social media strategy and planning process.
• How to Create an Effective Google+ SEO Content Strategy – The jury's still out on whether Google+ will take off as a serious competitor social network. This article shows how to get the best juice from Google+ in relation to featuring in Google search results.
• LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] – A really high % of leads generated from LinkedIn on average convert, triple that of Facebook. Why? Less crowded content, making the social network perfect for all types of B2B marketing.
• Do sponsored messages ever work online? – Econsultancy to the fore with an article on whether sponsored Facebook and Twitter messages work. Short answer: don't bother, grow your audience with real content, to real people.