These are my links for February 19th through February 22nd:
- What women want… from online games – Summary of research into habits of women who play social games. In short: they like to play for a short amount each week, they don't want to pay, they still feel stimatised as 'coming out' as a gamer.
- Blogging Innovation: Four Models for Competitive Crowdsourcing – An explanation of how different forms of crowd engagement can work, by filtering through experts or directly to an audience, and the relative merits of both.
- HOW TO: Make Your Small Business Geolocation-Ready – Mashable article great for retail and 'real world' businesses on places to get listed and take advantage of the new phenomena of connecting real world places with mobile digital interaction, e.g. virtual loyalty cards.
- There’s No Future in Digital Strategy… – Well I may as well pack up and go home then.
Ah…
…But there will always be a future for strategy in a world going digital.
It's subtle, I think I agree. It's a business strategy for a 'going digital world' not just limited to the strategy for what we do using digital. And this fits perfectly with the ethos of what Digital Consultant do: helping you to succeed by building strategies for the digital economy. Voila.
