These are my links for December 30th through January 2nd:

• We All Live In Public Now. Get Used To It. – Interesting article in Tech Crunch which echoes the theme of the BBC new feature I did that was broadcast this week – Erick Schofeld believe that public is the 'default' (i.e. Facebook open access & Twitter) and we decide what bits of our activity we chose to keep private. I generally operate like this, and it's clear that when Generation Y take over this will be the default. But for now, I think the majority of people still do and will continue to live the majority of their lives with private as 'default'.
• How to use Facebook for business e-book – Nothing particularly new here but a good overview c/o Hubspot on how to set up a personal profile and how to set up, advertise and use a Facebook page relating to your business.
• Top Digital Trends for 2010 – I love these future gazing pieces, so much I'll be penning a few myself! This is a US view of where all things digital are heading in 2010 with interesting trends predicted including cost-per-engagement advertising, augmented reality (in form of Google Goggles), and the gradual merging of digital and full-service marketing agencies.