These are my links for April 16th through April 18th:

  • (Infographic) What Musicians Get Paid In The Digital Age – This is seriously depressing stuff. It shows how much a musicians needs to sell if relying on online physical sales and digital distribution alone to earn their keep just to the minimum wage. The greatest gap is the multi-million streams needed on services such as Spotify to achieve less than a few pence in revenue – clearly not achievable if you do not have some trigger from 'mass media' to generate it. Further evidence that musicians need to develop a mix economy of live, work-for-hire, licensing to survive.
  • Near2Home – The local business finder – Here's a new service that may be interesting to hyper local businesses: it's a link you put on your site so if businesses are far away from the areas you serve, you can route them to the Near2Home network. For every three you send, you get two referrals back. May work for more generic types of businesses.
  • Healthcare Engagement Strategy Awards 2010 – Case studies and presentation from yesterday's healthcare engagement strategy awards organised by Creation Healthcare – great examples of how the healthcare and pharmaceutical sector are finding imaginative new ways to communicate important public health and marketing messages to patients and customers.
Share

Leave a Reply

Follow me