social media

Digital Consultant links for May 22nd through May 26th

These are my links for May 22nd through May 26th:

Digital strategy is tool every business can use to maximise endeavour – Here's a little interview with me from this week's Evening Post, Nottingham, business section, talking about my work in digital strategy and also a bit about my work with the CreativeNottingham.com project.
Q&A: Gerd Leonhard on why social media beats search – Gerd Leonhard, a very smart chap and the author of 'Future of Music Manifesto' (a big source for my recent study of independent music) on why social media will eventually overtake search, and engagement other reputation management, and why paywalls don't work.
Guest comment: When TV met the internet – the perfect love-child – Tom Laidlaw from Videojug on the impact of online video, which has 10x the response rate of other online media.
Augmented reality: 10 real world examples from the superbrands – Augmented reality is not just science fiction: both iconic and inventive global brands are starting to experiment in ways real products can interact with computers and screens to engage with their product. In most cases it involves connect a printed icon with your webcam (and additional software) so this is a long way from being a mainstream game changer, but a trend savvy marketers will want to investigate. I particularly like the beer that tells you if it's at the right temperature to drink.

Digital Consultant links for May 18th through May 21st

These are my links for May 18th through May 21st:

How Starbucks Engages Millions of Facebook Fans – A massive high street international brand, Starbucks have also been extremely successful at adopting the social media space. In this video interview, their head of Digital Strategy talks about how they have a 'listen first' tactic, and make use of video and special offers to bring people into stores.
Nestle learns its social media lesson the hard way – More examples of how social media is shortening the gap of opportunity, particularly for campaigners, to speed up direct action, in this case against environment-destroying suppliers. As one person notes in the comments, Nestle are lucky this didn't happen in the 80s during the powdered milk for Africa scandal. Another example of how individuals can use social media for collective action. The real lesson here for brands: get smarter, quicker. The campaigners (in this case Greenpeace) are many steps ahead of you.
The top seven Facebook tools for publishers – A neat little summary of the main tools in your arsenal as a publisher/business website to connect your content and audiences with Facebook.
Why I Steal Movies… Even Ones I’m In – Peter Serafinowicz – British comic Peter Serfaniowicz, one of the top Brits on Twitter, writes a thoughtful and thought-provoking piece on Gizmodo about why, as a professional writer, actor and content producer, he still on occassion chooses to file-share. And it all comes back down to that old chestnut: convenience. Until the UK market place can accommodate for those with far-ranging tastes (he cites the bizarre example of how Jungle Book is unavailable on iTunes, and pop music promos have been locked down from embedding (i.e. sharing amongst fan sites). It's a brave post, and certainly reflect my own usage of legal and illegal sources of accessing content (in my case the vast amount of what I seek is unavailable commercially, because it doesn't make commercial sense to release obscure, historic film and music content). Until the legal market can provide 'better than free' access and service (without complex territorial restrictions) P2P remains the marketplace of choice for many media consumers.

Digital Consultant links for May 9th through May 16th

These are my links for May 9th through May 16th:

How to create compelling content that ranks well in search engines – A great 29 page e-book by Copyblogger author Brian Clark on how to make great web writing copy that also pushes all the SEO buttons. Some very useful tips, as a long pre-amble to promote his Scribe software which I admit has my interest: you enter your copy and the software gives you tips on how to improve it better for your chosen keywords.
The Internet Conference: Powerpoint Presentations – Susan Hallam organised the Internet Conference last week in Nottingham, an impressive collection of speakers and presentations from major e-marketing, e-commerce and SEO experts. Here's are some presentations from the day.
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands – Jeremiah Owyang's review of how Facebook's latest raft of changes are affecting brands: mostly as a negative effect. Facebook strategy is to aggregate the web, including wikipedia style aggregation, which negatively affects brands as well as personal privacy. In other news, web people vote overwhelmingly to say they prefer Facebook's 'fan' to 'like' status – which seems to have had the affect already of diluting loyalty to a Facebook Page. http://polldaddy.com/poll/3183296/ Overall, Facebook's endless tweaking and twisting seems to be having a negative affect on it's community. It's international gathering of staff to discuss privacy issues this week may signal a sea-change in their steam-roller approach to aggregating and connect all user data.
Is Your Social Media Strategy Just Digital Flyering? – Good article by Andrew Girvan on lessons from theatre producers on the digital equivalent of flyering – Twitter broadcasting. Some good tips on doing it better: running special promotions, targetting groups of interest, and of course making your Twitter presence be conversational.
From Realities to Values: A Strategy Framework for Digital Natives – No great answers here but a useful framework for understanding how to define and consider the needs of 'digital natives' (or the under 28s as this article defines them) when planning a digital strategy including content creation, engagement and advocacy.

Today’s Digital Consultant Links for April 23rd

These are my links for April 23rd from 10:17 to 10:24:

Hitler Is Very Upset That Constantin Film Is Taking Down Hitler Parodies – After Marmite ordered the BNP to take out images of their product from their site, another strange copyright take down notice has been served this week on hundreds of un-suspecting parody film makers: Constantin Films, makers of the (outstanding) film Downfall, have served notice on many parody film that use the scene of Hitler in his bunker to convey everything from frustration at the new iPhone, leaking a list of BNP members and anything topical/mundane/silly. Parody falls into 'fair usage' in many settings, and the web memes gave the film a breath and life that many German films could never have. It seems a strange move on the part of the film makers, particularly when it's become a 'genre' in itself (this is publicity independent film makers cannot buy), and further shows the divide between how some copyright holders perceive their work should be used, and the means people are choosing to re-create and use their works.
Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) – A summary of how social media can be measured, and what analytics tools can be used.
First Take Analysis: Facebook’s Crusade of Colonization – The irrepressible rise of Facebook continues with yet more changes aimed at opening up the platform, mainly to the benefit of developers and marketers, but with some controversial loss of privacy (basic data about your locations and interests will now be visible to all, unless you choose to remove it). Jeremiah Owyang gives a roundup of the raft of new technical features, and how they threaten to compete with other social services including Google. Facebook are positioning themselves as the personal hub online – even making moves to compete more seriously with email and document sharing services.

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