research

Digital Consultant links for April 16th through April 18th

These are my links for April 16th through April 18th:

(Infographic) What Musicians Get Paid In The Digital Age – This is seriously depressing stuff. It shows how much a musicians needs to sell if relying on online physical sales and digital distribution alone to earn their keep just to the minimum wage. The greatest gap is the multi-million streams needed on services such as Spotify to achieve less than a few pence in revenue – clearly not achievable if you do not have some trigger from 'mass media' to generate it. Further evidence that musicians need to develop a mix economy of live, work-for-hire, licensing to survive.
Near2Home – The local business finder – Here's a new service that may be interesting to hyper local businesses: it's a link you put on your site so if businesses are far away from the areas you serve, you can route them to the Near2Home network. For every three you send, you get two referrals back. May work for more generic types of businesses.
Healthcare Engagement Strategy Awards 2010 – Case studies and presentation from yesterday's healthcare engagement strategy awards organised by Creation Healthcare – great examples of how the healthcare and pharmaceutical sector are finding imaginative new ways to communicate important public health and marketing messages to patients and customers.

These are my links for February 9th through February 11th:

New BBC Director Mandates Journalists Use Social Media – Look like BBC, along with other news rooms, are insisting that journalists 'get with da programme' and get connected with Twitter, RSS etc as a news gathering and feedback reponse. Hoorah.
Cross platform storytelling links – Some links I will soon be checking out to interactive storytelling projects from an Indie Training Fund event I recently attended.
Big brands see mixed results on Twitter – US stats showing many big brands are achieving more success on Facebook than Twitter, where even Apple don't have a presence (is this REALLY true?). Article suggests Twitter is waning in popularity, but actually for me it's maybe taking up on more specific niches which attract special interest group and a more connected community (and big brands, that probably doesn't include you).

These are my links for October 15th through October 16th:

How to Understand Your Users with Personas – Great cartoon pictorial explanation and links to explain the basics of using personas in digital design. Personas basically are like typical users in advertising, mapping their needs and desires and how these are supported through the user's journey and actions through a website.
Leaving TV: From producer to professional – Barry Shaverin with some no-nonsense career advise from those seeking to escape the gloom and uncertainty of TV production and seek transferable roles in marketing and comms. There's some very savvy advice about cultural difference – like not spouting crazy ideas or any subject goes rants typical in telly. Gosh wish I'd read this when I left TV in 2005!
Ofcom online research – UK research by Ofcom shows rapid growth between 2007-2009 in number of 65+ adults online, and 38% of internet users on social networks, although more keep their profiles and data private.

These are my links for October 9th through October 12th:

BBC and key Bristol players form First City Partnership – Beeb partners with Bristol's key players including Council and RDA to work towards key issues collectively including increasing local TV production and tackling digital divide. Good move in times of financial consolidation.
Gaming and animation in the North West of England, a special report – Report by How Do, Experian and Business Link on the games and animation industry in the North West, mainly taking a journalistic slant by profiling companies through interview with a few quotes and stats from secondary research thrown in for good measure.