Open data for an open government

The new coalition government has launched plans to ensure more data and information on government activities, particularly spending, is accountable and shareable online, announced in an open letter from David Cameron to all government departments. Within a few days of the COINS government spending database release, the press were able to report on the scale of government losses.

Not merely a knee-jerk reaction to the Freedom Of Information (FOI) requests following the MPs expenses scandal, this follows moves by the Labour government to use open innovation to benefit the public at large (and with it the government) in the provision of services.   It’s a win-win equation: the collective time and resources of web developers, data analysts and campaigners can make light (and cost-free) work of processing data and informing the government of key trends and issues, whilst citizens benefit from better accountability for issues that matter to them.

Good thinkers from the digital sector are partly to be praised: Tom Losemore (currently head of Channel 4’s 4iP innovation fund) introduced open data concepts in his consultation role to the Cabinet; he previously established They Work For You, a means for all citizen to communicate with and bring to account their member of parliament (I remember the site when it was Fax Your MP, in the days before MPs would accept email as a legal form of communication.  The wheels of democracy move slowly).

What e-democracy needs to succeed

E-Democracy is critical for the success of society and to ensure that politicians are acting in the interests of their citizens.  This can include anything from finding out the cost of the council tax bill for your new house to having your say about a major local or national issue.  The government’s central drive to ensure more services are delivered online ultimately benefits everyone, but only if Digital Champion Martha Lane Fox succeeds in her cause  to get the 25% of British adults currently ‘digitally excluded’ online, and those entering the digital world are given the digital literacy skills to seek work, do business and communicate with others online (doing fun stuff like social networking can contribute to this too).

So it’s a step into the brave new world of the digital economy where commerce and democracy walk hand-in-hand.  But reflecting on last month’s general election, I wonder how impeded we are by uptake and the ‘crap in / crap out’ problem of capturing good data and information.  I was excited by the prospect of the first web 2.0 UK election, where well adopted tools like Twitter and Facebook could influence the democratic processes.   If Twitter uses were a representation of the voter count, I’m sure Nick Clegg would have won a landslide election, seen by the televised Leaders Debate using online comments to trigger the sentiment and approval of voters.

Digital tools and the UK General Election 2010

As a voter I found it extremely hard to find useful information on candidates standing for election.  Various online tools such as betting odds comparison, local polls and the comments from my own networks gave me a sense of the mood.  Tools that allowed me to compare my preferences with party policies, see flyers others had uploaded, and videos voters had made when being door-stepped all allowed me to get a better sense of the prospective candidates than in previous elections (NB: I would link to these sites but many strangely now seem to be invisible or erased since the election).

My biggest issue?  The lack of quality ‘input’ from candidates.  In my consistuency only the outsider Liberal and Conversative candidates bothered to enter their data and responses into online questionaires, and not all candidates provided an email contact (including the drop-landed winning candidate Chris Leslie who won a landslide victory despite only being named as the candidate 2 weeks before election and doing no online campaigning whatsoever). On election night, I discovered from the Voter Power tool that my vote was only worth 0.084 of a ‘normal’ vote.

I saw no examples in my constituency of candidates blogging (although I know others who did) and only one whom I could make contact with by Facebook and Twitter (thanks @blueewan).  Finding out when ‘real world’ hustings was impossible (I presume these are promoted in the local paper few people read) and none took the initiative to host an online chat.

Getting politicians skilled for e-democracy

I would like to see a wholesale commitment from all political parties to educate their incumbent and prospective parliamentary members, and to trickle down inclusive, digital communication skills to all those involved in supporting the democratic processes.  It would be a simple step for all the major parties to set up a blogging tool centrally for all members which they should be obliged to update with their key activities at least once a month.

Equally having a presence on the two largest social networks (Facebook and Twitter) should be mandatory, at least during the campaigning period.  Forums to host online surgeries or hustings should be provided, particularly for voters unable to attend hustings (including house-bound elderly, parents and those working away from home).

If candidates want an example of someone making it work, look to Tom Watson, the MP who blogs, Twitters and show real interest in the public at large, drawing more people into the political process.  Voters too should consider how candidates respond to online situations: do you want your MP to be someone who never answers emails or makes it as difficult as possible to fulfill their obligations to you?

E-democracy isn’t just about releasing financial data and giving us the ability to make a Freedom Of Information request.  It’s about ensuring we all have a voice to be heard and listened to; better digital communications skills are vital to this cause.

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These are my links for April 27th through April 29th:

  • Digital Economy Act: Don’t Forget The Wi-Fi! – More details on the Digital Economy Bill and its potential impact on reducing public wifi, this will be a major challenge area too for public service centres e.g. libraries. To me wifi availability is a major part of the sucess of Digital Britain and mobility of workers.
  • Social Media Strategy Before Tactics – This is an absolute must read article, interviewing some of the good and great in online marketing (including Chris Brogan and Guy Kawasaki) about the relationship between strategy and tactics in social media. Unsurprisingly 90% think it's all about strategy, but some good views on just testing the waters first off, which will work best for a lot of big to small companies.
  • Checkout optimization tips from Dr Mike Baxter – Interesting guide (for members only) about how improving the checkout experience of e-commerce along can create greater retention and less lost sales. Key takeouts: customers want simplicity (not crowded pages, pop-ups or warning messages) so declutter, and the confirmation message is a great place to post other purchase recommendations. Also using analytics is critical and few e-commerce people use them to their advantage: not using analytics funnels and deep analysis will put you at a competitive disadvantage.
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These are my links for March 23rd from 09:22 to 23:16:

  • Scrolling and Attention – Jacob Nielsen, usability legend, with some very interesting research on user experience tracking in relation to below-the-fold content: 80% of users ONLY read what's above the fold, but some layout that encourage scrolling can still command attention.
  • 5 days until Mediacamp, Nottingham’s first barcamp for creative media March 27 – If you're not following me on Twitter (please do, I'm @susioneill) I may have been remise to inform you that we're once again hosting another Mediacamp in Nottingham this Saturday. It's a day long energised discussion, presentation and exploration barcamp to discuss all aspects of how digital media is rocking our world. I'll be experimenting with social reporting, capturing highlights of the day for our website www.creativenottingham.com, and hosting a session to talk about the CreativeNottingham project and our plans. <br />
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    The event is currently sold out – if you *really* want to come email me (susi@digitalconsultant.co.uk) and I'll see if I can help, otherwise they'll be live streaming of the main hall and live reporting on CreativeNottingham.com.
  • How to build Augmented Reality into your digital strategy – Augmented reality – building in a layer of digital information and content into real world places – is the next real innovation from the future that's already hitting our world through services like Google Goggles and Layar. This article talks about how you can bring AR into your brand's digital strategy.
  • Project Canvas is open and standardised – and great for consumers – The CEO of video-on-demand service Blinkbox counteracts Sky's claims that Project Canvas, providing a standardised broadband to TV service, will be bad for business. He counteracts that producers are aggregators will be able to delivery pay-as-you-watch programming and in will generative innovative 'apps' like for the iphone to provided added value services through the open network. I can't wait – this could be yet another exciting platform for technologies and video producers.
  • Creative funding database – Although I'm sure this is probably the same data as the funding database on Business Link site, this creative funding/business support from the excellent Creative Choices skills website works very well, it's easy to use and seems to be pretty comprehensive.
  • Conservatives’ ‘Cash Gordon’ web campaign backfires – And in the blue corner, the Tories have made a pigs ear of their latest venture to discredit Brown. 'Cash Gordon' site had a rent-a-crowd vibe, and was based on a back-end system used by right-wing lobbying groups against healthcare reform in the US. Trolls quickly hacked the site and used the unmoderated hashtag's on the site's display to make a disparaging remark or two. Well done Tories for going web 2.0, poor show on making such a #hashtag of it. Lessons learnt: although an election is a fast and furious thing, it's essential to allow time for user-testing of a site launch, rather than a very public flop.
  • Brown outlines advanced UK digital strategy – As we're all on tenderhooks for the notice of the UK election date, the parties are lining up their policies. In the red corner, Brown the encumbent plans to introduce two new bodies to advance the digital economy, An Institute fo Web Science headed up by web inventor Tim Berners-Lee, and a digital public service unit led by Last Minute.com founder and digital inclusion champion Martha Lane-Fox (one has to have double-barrelled names to succeed nowadays in government). Whilst creating two new quangos, Brown dashes against the rest, replacing 'first gen' e-government with an integrated MyGov portal (cue expensive new makeover). It will be interesting to see how the development of this policy unfolds, particularly in line with the forthcoming digital economy bill and whether this does progress through parliament despite public uproar.
  • Direct Marketing 2.0 – You are what you click – Net Imperative article briefing on how user insight and split-run testing can help to build better return on investment as part of a digital strategy. Some important lessons here like 'rubbish in, rubbish out' data sources, and the idea of an A-Z rather than A-B, testing iteratively all aspects of a campaign or conversion web page as an ongoing beta.
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These are my links for February 7th from 16:28 to 16:39:

  • Don’t Disconnect Us – This website is all about getting people campaign against the Digital Britain bill. Most intriguingly, it's actually created by ISP TalkTalk who say they have campaigned against the Digital Britain bill. All very curious…I find these brand sponsored 'campaign' sites somewhat suspicious, non-the-less, it's pretty good with info on joining the campaign and petition There's also a competition Inspired by Dan Bull's rather ace 'Dear Mandy' song against Digital Britain's disconnection policy, this competition, supported by Stephen Fry, encourages users to submit their creative responses against the trial without jury of Mandelson's Digital Britain. Great songs and poems, folk, punk all sorts.
  • Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value – Jeremiah Owyang takes the popular case study of Heather Armstrong, the famous cult author who tweeted and destroyed a washing-machine manufacturer through a negative Twitter post to her 1M+ followers, and applies the idea of social influence in measuring a customers values, and suggests how you could tier customer support to popular users, and the risks of this. I don't like this much as it sort of goes against good service and engagement as being something everyone should expect from business, but I suspect this is the future of the social web.
  • YouTube’s Take From Movie Rentals: $10,709.16 – YouTube are experimenting in premium content: crucial to allow them to monetize and survive. However, their trial of five independent films charing $4 a rental didn't yield the highest numbers, but shows that this could become a powerful platform for distributing the usually loss-making independent film.
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These are my links for January 14th from 14:03 to 17:45:

  • Finland makes broadband access a legal right – The Finns are leaps and bounds beyond the Brits in making access to the internet a human right – 1Mb connection for all, going up to 100Mb by 2015. Meanwhile, Britain's Digital Economy Bill seems us reach for the hills with 2Mb connections by 2012, and a proposed 'three strikes' internet policy (emulating France) to kick people offline for file-sharing accusations, without a proper legal process.
  • 5 Ways Small Businesses Can Avoid Social Media Panic – More straight-down-the-line advice for small businesses as to how to lightly plan their social media engagement strategy, and ways to monitor it. It's tricky as social media is a slow build tactic, but may not suit a fast moving start-up. It's also worth testing it out, and if it's taking up more time than it's hitting the goals, look at other tactics. I'd argue SM is an integrated tool within a larger marketing/engagemnt strategy – not a standalone thing.
  • Employers reject jobseekers over social networking – Further to my recent post, it seems recruiters are getting heavy-handed at screening applicants using social media. Interesting stats but to me it doesn't stack up: how are companies they accessing personal updates on private network sites e.g. Facebook? This shows also that emloyees should update their privacy settings (and favour closed networks like Facebook over open ones like Twitter or MySpace) or only let real 'friends' see their updates if they're likely to get personal in what they are posting. This sort of suggests it's better to NOT be doing anything real on social media, which is sending out the wrong messages to particularly younger job seekers. It's also furthering a divide between the heavy-hand of corporate employeeism, and the open and transparent expectations of enterprising and freelance employment.
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