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These are my links for February 21st through March 14th:

  • 9 things Lady Gaga can teach us about community management – Lady Gaga has now topped 20M Twitter followers and that's just the tip of the iceberg of her engagement volume and popularity as an online pop icon. Econsultancy delve into what and how Lady Gaga does online to cultivate fan loyalty.
  • Can f-commerce work for retailers? – Analysis of 'f-commerce' (Facebook commerce) and whether it works for retailers. A mixed picture: most pureplay commerce Facebook sites aren't successful, but there are other benefit for brand association and word-of-mouth referral.
  • How To Use Pinterest for Business – Nice little ebook from HubSpot on Pinterest, the latest visual social network phenomena, for business with some great examples of successful business curating 'pins' that promote the lifestyle and values of their brands. And interestingly, every one of these are small, local businesses.
  • Cookie compliance: Econsultancy analyses the latest ICO guidance – Update from Dec 2011 on EU Cookie regulations: it seems that analytics tracking is consent, but by May 2012, the ICO expects site owners to comply by seeking an opt-in from visitors before using cookies. This affects everything from personalisation, ad tracking to social media embedding and integration.
  • Why QR Codes Won’t Last – Why Mobile Visual Search will take over from QR codes – because humans are visual creatures.
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