These are my links for January 5th through January 6th:

  • The Price of Pearl Jam’s New Single: One Tweet – More viral tools enabled by social media, this time the pop biz are getting in on new service Culture Jam with a service that trades a download MP3 link for a Twitter post. Not sure if Culture Jam it will revives fortunes of grungest finest Pearl Jam though…
  • MySpace’s Disruption, Disrupted – Interesting take by disruptive innovation expert Scott Anthony on the issues facing the ever decreasing MySpace – did business management by News Corp stop the interesting innovation that allowed Facebook to grow? Meanwhile, profitable music service EMusic is up for sale http://www.theregister.co.uk/2010/01/04/emusic/
  • 5 Superb Social Media Tools for Musicians – Great article on many low-cost tools independent musicians can use to market, distribute and measure their online enagement. The mighty Reverb Nation and Band Camp feature, and even a special metric tool to look at stats analysis for music content owners, which sounds intriguing.
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These are my links for January 4th from 11:28 to 21:31:

  • West Midlands police talk on social media – Very interested to hear this talk from a recent Connected Nottingham seminar with West Midlands police – their online strategy rocks! It's all about cool cop videos, crime detection and prevention and getting people to see the good work the police do.
  • Six Social Media Trends for 2010 – More interesting future-gazing on the year ahead in social media (like we can in any way predict it!) with some things I've also mused may become big: location services, user filtering (esp to filter heavy users), and social media moving to mobile devices (due to corporate limitations on social media, coupled with the rise in affordable mobile data).
  • The Decade in Management Ideas – Trust Harvard Business Review to offer up this very high-end 'noughties' list of the top trend in Management Ideas – IT/web stuff features strong e.g. Open Innovation, IT as a utility and consumer feedback.
  • Why you will regret using Vimeo – Vimeo is a video-hosting website that's like a sort of grown-up version of YouTube with slightly less slack comments. I was previously suggesting to clients to use it for business channels, but this post has put me off – any content in any way linking to a commercial product, or embedded onto a site serving advertising, may break their terms of service. Looks like Blip.tv may be better option.
  • A man walks into a bar – Interesting article on some of the issues facing B2B websites using the analogy of a bar "Delivering Excellence in Ethanol Combination Services' – it advises to look at bringing the offline sales team into the online marketing process and avoiding bringing jargon into the website, or trying to hide your services from competitors. B2B websites are not a poor cousin of consumer websites: they can bring in far more revenue focusing on higher-value personal interactions.
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These are my links for December 13th through December 14th:

  • Social Media and Online PR Report – 2010 report on social media surveying marketing professional, showing 64% have engaged in social media, but with limited budget or strategy in place.
  • Customer Engagement Report 2010 – Report on marketing professional use of customer engagement and social media. Engaging become more crucial, with a strong presence of e-marketing, but low engagement in mobile marketing.
  • Charlie Brooker’s Screen burn: loser-generated content – Brooker's Guardian column pours scorn in his inimical satirical style on 'loser generated content' – i.e. the commercial marketing industry's attempts to 'crowdsource' engagement and content from 'fans'. Potentially my '15 comments of fame' – the quote re: T-Mobile and Josh actually came from an online spate I had with someone pretending to be Josh (or rather his PR). The discussion has subsequently been removed by the MySpace account holder – which is a shame as it was quite funny (if I do say so myself) and also insightful in terms of how to, or how not to, manage content on social media channels. I'll blog more of this shortly (once I get a bit more to the bottom of the matter).
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These are my links for December 11th from 14:03 to 14:07:

  • Seth’s Blog: Is it too late to catch up? – A great nugget from the often eloquent Seth Godin on how a company who have done little or nothing in the online space can play catch-up: start with basic stuff: email, e-newsletter, reading and bonuses for online engagement. Do stuff and learn as you do. I disagree though about not having meetings about web strategy: strategy can go alongside (or before or during) the doing to add value.
  • Serious games: key trends for the healthcare sector – Another article I wrote for the Engagement Strategy journal for healthcare and pharmaceutical marketing leaders. This is about serious games, an area I've been involved with for many years, giving an overview of serious gaming trends in mainstream health games, and also specialist research and software. Includes interviews with Playgen and Active Ingredient.
  • Social media as a healthcare research tool – I forgot to link to this before…my head was full of forthcoming holidays and suntan lotion.
    Here is an article I recently wrote for Engagement Strategy, a journal for healthcare and pharmaceutical marketing leaders, which is all about social media and online tools used for research – i.e. the bit before you do the engagement with people. Includes an overview of sentiment analysis, crowd-sourcing and open innovation.
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These are my links for December 11th from 11:45 to 14:00:

  • The role of a digital engagement strategist – Paul Grant from Creation Interactive, a company I've just joined as an Associate Consultant, talks about his work in digital engagement. I know how Paul feels when you're faced with telling people what you do (even people in digital often don't really fully understand the role of digital strategy and digital engagement); Paul nicely breaks down some of the areas of day to day work in this field around monitoring, research, stakeholder engagement and strategy.
  • The Honey Pot – An excellent long (120 page) but quickly readable free e-book on digital strategy – excellent entry to many of the basics on e-marketing, customer service, intellectual property and focusing around the idea of a 'honey pot' – a sweet spot that help you 'pull' consumers to your brand.
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