These are my links for August 18th through August 25th:
- 25 brilliant examples of Facebook brand pages – Econsultancy rounds up some of the better user experiences and brand experiences on Facebook, with great examples of integrated web content and call-to-action marketing. All to often, brands have extremely limited designs or interactivity on Facebook, yet with Facebook XHTML language, you can create micro-site experiences similar to a website. Back to basics web marketing. I 'like' it.
- 500 Internal Server Error – 500 Internal Server Error
- 500 Internal Server Error – 500 Internal Server Error
- 500 Internal Server Error – 500 Internal Server Error
- The Web Is Dead. Long Live the Internet – Chris Anderson, author of 'The Long Tail' and 'Free', and Michel Wolff muse the demise of the web browser and rise in closed, app systems and economies for receiving content, and the implications for business and consumer. The growth in mobile doubtless fuels the app economy. Is the web browser dead? Anderson, a known futurologist, is a good trend spotter but the reality of the death of the web browser is greatly exagerrated.
These are my links for August 16th through August 17th:
- 500 Internal Server Error – 500 Internal Server Error
- What Makes Social Media Trustworthy? – An enlightening survey that shows levels of perceived 'trust' in different forms of social media, with blogs by people you know as the most trusted source, but Twitter/Facebook updates less so. The best element for creating a sense of trust: be open to both positive and negative comments, and sustain a high quality dialogue in your online community.
- What Nonprofits Can Teach Brands About Social – US research shows charities are trendsetters for using social media, with an impressive 97% adoption in some form of social media use. What a great way to engage with volunteers, givers and stakeholders.
- Trinity Mirror’s Birmingham Mail Linking Out To Local Bloggers – The hyperlocal trend continues, and this time local blogs are being used by local papers to stem the loss of journalist content (cynical view) or to create interactive, locally driven content. This article talks about a relationship between the publisher and blogger, but via the Twitter watercooler it appears that no permission has been sought in fact. This open up an interesting dilemma for bloggers: by releasing a RSS feed, are you giving permission for others publisher in the professional media to re-publish your work? Creative Commons license give scope for this.
- MTVN UK Does A Bebo, Commissions Its First Online-Only Social Drama – The future was looking bleak for interactive drama in UK since the main funder of the form, Bebo, has gone into demise. Youth brand MTV has taken up the mantle by commissioning an issue based drama, Being Victor,combining filmed, blogging and social media elements.
These are my links for August 10th through August 15th:
- 500 Internal Server Error – 500 Internal Server Error
- The Little Book Series – Alterian produce the 'little book' series which are white papers about topics associated with social media marketing and digital engagement. They of course all skew back to promoting Alterian's products, but they're useful reads if you're serious about social media strategy planning and measurement.
- The Google Wave That Crashed – When the future has arrived when you're already here, you may be forgiven for not being on the bus, or missing it entirely. Google Wave was suppose to set out a new precendent for communication and collaboration, combining open forums with email and instant messenging. Google have now killed Wave, which had very low adoption. It was impossible to fanthom out. it didn't really scratch an itch. But it shows that being a bleeding-edge technology developer, even one as cash-rich and assured as Google, is definitely not a fail safe profession. I didn't even get to wave it hello.
- Maximidia | Ads of the World – Cute: 1950s style adverts for the products of today: Twitter, Skype, YouTube, Facebook.
- Is local the new global in mobile search marketing? – By 2013 some 1bn searches for local content will be made on mobiles, and the local business benefits greatly from local search. This article talks about developing your Google Places Optimisation to get ahead of the race for local search.
These are my links for August 6th through August 8th:
- Summer SEO – Use The Time For An SEO Health Check – More great tips from Hallam Internet on using the August lull to tweak your website to make sure those all important keywords are well displayed in all the right places on your site.
- Google to allow trade marks as keywords across Europe – A big shift for those doing pay-per-click Google advertising, as trademark names, from Sept 14, can now be used in most international territories. This means retailers selling branded products can truly begin to cash in.
- Big digital ambitions may be brewing at Starbucks – Starbucks have always been ahead of the game in their digital marketing, but a new twist will see the coffee stores in US and Canada competing with ISP portal to offer a channel of new, entertainment and retail content, plus unlimited wifi access in their stores (can we have this in the UK soon please?)
- 500 Internal Server Error – 500 Internal Server Error
- 10 reasons you need a digital marketing strategy – Digital marketing legend Dave Chaffey's survey shows a staggering 31% of marketers have a digital strategy, and the rest do digital marketing without a strategy.
These are my links for August 4th through August 6th:
