These are my links for January 24th through January 26th:

• Do you really need a digital marketing strategy? – An odd article for Digital Consultant to link to, as usually our answer to this question is 'yes'. But e-Marketing guru Dave Chaffney raises some interesting points – progressive companies shouldn't NEED a digital strategy, it should be integrated into their marketing plan.

  Companies who need to work out how digital fits in with their business, and develop the skills and resources, need a digital strategy today.

• Don’t Get Lost in Tactics: 4 Ways to Stick to Your Digital Strategy – No nonsense advice by Greg Kihlstom from Carousel30 on ensuring your tactics to execute your digital strategy aren't swayed overly by reverse engineering business changes, fashions or fads and ensuring you measure the return-on-investment of your time, as well as money.
• Ten tips for measuring the ROI on your digital strategy – A slightly analytics and numeric view (Digital Consultant like to balance these in with softer 'investment' targets with our clients) but some good starting points for considering a return-on-investment to your digital marketing programmes.
• Understanding and Improving Email Deliverability – Getting those lovely, pretty HTML newsletter into your customer's inbox is a thorny challenge: here's some technical and business tips to making sure they hit the box.
• The Secrets to Successful Strategy Execution – 2008 Harvard Business Review in-depth guide to research into how businesses (predominantly big corporates) execute strategy through the whole company.