Your website is not a digital strategy.
Digital strategy is how you connect with clients, deliver exceptional customer service, collaborate and showcase your work.
Digital strategy is how you promote your goods, sell your products, innovate and demonstrate your values.
digital consultant takes a holistic, human focused approach to develop strategies for you and your organisation to succeed in the digital economy.
We focus on what you need: we won’t try to sell you shiny gadgets or the latest must-have social networking add-ons. Going back to business basics, we help you to discover your ‘sweet spot’ then show you how web, mobile and digital marketing & communications technologies can help you to maximise your passions, skills and people to be more successful and profitable.
Methodology
We use our eight stage 2 POST TM process to create your unique digital strategy for success:
Internal drivers |
External drivers
|
|
| PASSIONS – What passions and interests drive you and your team? |
P |
PEOPLE – What are your customer base currently engaging with? Where can they be reached? |
| OUTCOMES - What outcomes benefit you and your team? E.g. enhanced productivity, learning |
O |
OBJECTIVES - What are your business objectives? How can these be addressed via digital tools? |
| SUCCESS – What will success look like? How will it change your team? |
S |
STRATEGY – Designing a strategy to support change in customer engagement |
| TECHNOLOGY – Finding appropriate platforms and tools to support your goals |
T |
TECHNOLOGY – Finding appropriate platforms and tools to support your goals |
Services
We deliver a range of digital services for clients in sectors including creative, media, pharmaceutical, the arts, marketing and public sector:
- Digital strategy and website strategy development
- Research, copywriting and authorship in digital economy and innovation
- Web 2.0 and online communities development
- E-marketing and social media marketing
- Online business planning and digital product innovation
Find out more about our services
Unlike larger digital agencies, we provide you with bespoke insight and skills for your organisation to grown and learn, and advise you on the most effective and economic options for project delivery. Or we can help put together your digital dream team to deliver the perfect result.
Sharing knowledge is an important part of how we work, which is why we regularly publish research, e-book and articles and have a blog promoting the latest thinking and ideas in digital strategy.
People we have helped recently:
Creation Healthcare - Active research, social media policies and planning for digital engagement campaigns for international healthcare and pharmaceutical brands
New Art Exchange – Developing an organisation digital strategy and web development plan for an arts and performance hub
University of Derby – Developing and delivering a portfolio of e-marketing and digital strategy programmes for the university’s Creative Exchange commercial training centre
Threshold Studios – Developing a digital training and organisation strategy for a media training and production agency
Creative Nottingham - Founding an online network to connect creative businesses using online content and social networking
Susi O’Neill, Director, digital consultant:
I established digital consultant in 2007 to provide specialist consultancy service for the digital sector and to empower business owners to benefit from strategic approaches to succeeding in the digital economy and to allow all businesses to compete with large and corporate organisaton online. I draw on a network of talented experts to deliver and develop your digital presence after the initial development of your digital strategy.
I have worked in the digital sector since 2000 as a website manager, content producer, online writer and editor and programme manager before becoming established my consultancy in 2007. I have a wealth of experience in music, television and other media industries with previous clients including BBC, Capital Radio, Pilot Film & Televison Productions, Screen WM and South West RDA.
Creativity and the importance of creative content is a key attribute to how I work with clients. I practice what I preach: I’m a musician, worked as a solo artist and collaborator in many alternative and electronic projects. My qualifications including a Diploma in Strategic Business Coaching (Institute of Business Consulting), a BMus (Hons) in Music & Drama and a Masters in Media Enterprise where I specialised in online marketing and distribution of independent music. See my research.
Want to start developing your digital strategy? Contact us to find out more
