2011 July

Twitter Weekly Updates for 2011-07-24

Nice concept heard about at last week's #thinkydrinky Seckilling – micro window online sale http://ow.ly/5G0s2 #
Spotify and Klout use social influence to ration invites to new service. http://ow.ly/5G048 #
One digital strategy, maximum ROI: @econsultancy on how to take ownership of your #digitalstrategy http://ow.ly/5G0vg #
Nice, Flashmob to raise awareness of flooding! RT @manthorp: ADEPT's Flash Flood flashmob in sunny Mablethorpe http://t.co/T5NFOSB #

Games are top mobile app content, but the twist: most's won't pay for them http://ow.ly/5AMIn #
South Korean children set for all digital school books by 2015 (I mourn the loss of wallpaper covered text books) http://ow.ly/5AMQI #
Bupa tackle social media and e-commerce with an overhaul of their #digitalstrategy http://ow.ly/5Dn7h #
Salesforce's Chatter platform claim 'email is dead' & corporate social platforms are in. Does your in-box concur? http://ow.ly/5AMVK #
Need super talented tech web project manager for 6 month contract, London or Manchester. susi@digitalconsultant.co.uk No agencies, ta #
Giving social media marketing a strategic purpose – sound advice from @smartinsights http://ow.ly/5F9Tn #socialstrategy #digitalstrategy #
Blokes. Digital pioneers…or have to much time on their hands? Google Users Are Nearly All Male http://ow.ly/5G6vc #
Nice summary of Google's current financials and products/opportunities. Mobile & local big growth potential http://ow.ly/5G02B #

These are my links for July 15th through July 16th:

One digital strategy, maximum ROI | Econsultancy – Good view of how you can measure your digital strategy, and manage this either in-house or working with an agency or independent strategist. Digital Consultant provides an unbias service to manage digital strategy, ideal if you don’t have the expertise or headspace internally to manage it.
Google+ : Early access doesn’t mean early success | Econsultancy – Why you may want to think, look and plan before joining in the new ‘buzz’ over at Google+ (but do have a look – it’s exciting stuff), and see how it integrates with your digital strategy.
Want A Spotify Invite From Klout? The Magic Number Is…20 | paidContent:UK – Interesting partnership: as Spotify US hits the market, they’ve teamed up with Klout to allow early invitations to only those with a certain level of ‘social influence’. Perhaps a marketing gimmick, but interesting model for how exclusivity and rationalising services can be linked to influence.
Giving social media marketing a strategic purpose – Marrying the marketing aims with the social approach; Is your strategy about brand awareness, customer engagement or sales? It can only be one of them. Good advice.

These are my links for July 8th through July 11th:

We Got Game: Nielsen Figures Show Games Are The Most Popular Mobile Content | paidContent:UK – Games overtake weather and social networking to become the most popular mobile app content, but there’s a twist: the majority of happy downloaders aren’t willing to pay.

Round-up of features of Google +1 features. How have you found the search engine's social experiments? http://ow.ly/5v8rI #in #
premium phone voting goes online with Big Brother germany Facebook credits http://ow.ly/5v8Cq #
Not sure if this shows 'unequivocal proof' as Rebekah Brooks says, but The Times paywall strategy is driving numbers http://ow.ly/5v8yN #
Fabulous new Think Vitamin tutorial on impactful user-centred design: Art and the Web: shape http://ow.ly/5v9nx #
hmm government #fail 90% of visitors opt-out of the FCO's stupid cookie opt-out policy, hope silly law isn't enforced! http://ow.ly/5v8VA #
Sunset of print media? Guardian stop non-UK print edition and throw all into their #digitalstrategy http://ow.ly/5v8GM #