2010 September

Digital Consultant links for September 7th through September 10th

These are my links for September 7th through September 10th:

Customer Engagement Report 2010 – Econsultancy’s latest report shows that digital engagement is on the increase: investment in mobile and activities in email marketing, microblogging and social networking are leading the way in how businesses are learning to communicate and engage with their customers and audiences.
Is the tablet computing era about to begin? – As new tablet devices to compete with Apple’s million-seller iPad, there may be a strong future in the tablet market, but it’s all to play for.
Facebook Places throws down gauntlet to location-based social networks – The launch of Facebook places doubtlessly turns over the applecart for early location services Gowalla and Foursquare. The future is bright for check-ins, although it’s causing another privacy scare as users resent the opt-in inclusion of location data, which means users movements are easier to track.

These are my links for August 26th through September 5th:

Google pays $8.5m to settle Buzz privacy invasion suit – It’s hard to feel sorry for web overlords Google, but 2010 appears to be their year of flops. After Orkut fails to gain ground, and their Google Wave failed to transform how people use email, Google Buzz have now been sued for inadvertently revealing users top contacts. Google Buzz seems to perform now better/different function to Twitter and Facebook, and is rarely used so is likely to lead to another wave goodbye moment. Interestingly, they will use the fine to support a $8.5M fund for internet prviacy organisations.
File sharing solicitor to face disciplinary body – Which? Report on how solicitors heavy-handed techniques to accuse (often wrongly) consumers of illegal downloading are getting them a rap on the knuckles. Which? also have a useful guide to how to respond to an accusation of file-sharing. No doubt the implementation of the Digital Economy Bill will mean consumer should arm themselves with a better understanding of their legal rights.
Crowd Sourcing HealthCare: Sustainable Digital Strategy for the Pharmaceutical Industry – An interesting comparison between lessons in social media monitoring, niche markets and crowd sourcing in the music industry, care of WIRED editor Chris Anderson, and how it can apply to the pharmaceutical industry.