These are my links for March 29th through March 30th:

  • BBC – Research and Development: The Mythology Engine – representing stories on the web – A very interesting article on a new BBC R&D experiment into the 'mythology engine', basically an online way of following the story universe of long-running drama. I could have done with this lately when I was trying to work out how to catch up on many gaps years of Eastenders storylines (answer: you can't. Wikipedia non-linear character profiles next best bet). I had no idea BBC was researching these kind of transmedia storytelling concepts – very much look forward to an eventual roll out.
  • Crossing the digital threshold – DIGITAL OPPORTUNITIES – This is an article I wrote for Arts Professional magazine for their 'digital opportunities' edition. It's about a current client, Threshold Studios (a media training organisation) and how they are meeting challenges of entering the digital space for both comms, marketing and training their beneficiaries. Some other good articles in the magazine too including an experiment with Twitter as a social tool by Pilot Theatre. This content is usually behind a paywall so have a look at it quickly…
  • Google wins AdWords trademark case – There seems to be quite a bit of wrangling going on with copyright holders trying (rightfully) to protect use of their trademark whilst (wrongly) restrict others to use their trademark name. This ruling ensure that all words – trademarked or otherwise – are fair game in the online advertising space.
Share

These are my links for March 29th from 01:03 to 01:35:

  • Taking The Tablet: 15 Ways Publishers Are Re-Imagining The Magazine – Great set of video and text articles looking at how publishers are creating new work and experiences for tablet readers (including Adobe AIR and iPad) which provide rich, multimedia ways for users to interact with texts and advertisements to create enhanced experiences which complement the high value and branding associated with the magazines. The aim being not merely to provide content but experiences which can be monteized.
  • The Democratization of Video Content Creation – Visible Gains, the monetizing video service, sing the praises of cheap, portable HD cameras like Kodak Zi6 and Flip as a source for creating competitive advantage in the organisation: "buy handheld high-definition cameras and distribute them to your best spokespeople and writers. Today’s evolving marketplace requires that you create compelling content to engage your clients and prospects. These are wonderful tools that jump-start the process." My own HD camera weapon of choice is the affordable Kodak Zi6 (c.£70), an HD camera recommended to me by several video bloggers. With free edit software included, there really is no excuse needed to star video blogging and reporting on what your business does.
  • Mediacamp Nottingham: social reporting from CreativeNottingham.com – Yesterday I was live reporting the Medicamp Nottingham (a digital media barcamp) event for my online community site CreativeNottingham.com. This was my first experiment in 'social reporting' – using online tools to capture and disseminate an event. Our experiment was all about real-time reporting – capturing as close to live reports as possible. This included using 'CoverItLive' to live blog key talks (which were updated in realtime on the website), very quick event reports (my the end of the day I'd worked out how to report, photograph the room and upload the blog post by the end of each session), short audio and video interviews with speakers and delegates and photographs uploaded throughout the day. We used our community website www.creativenottingham.posterous.com as a repository for media content. A good (tiring) day, lots of lessons learnt as to how to do it better next time.
  • Does The Times’s New Paywall Add Up? – June 2010 (presumably after the election) will see a landmark event in UK online publishing: The Times will sit all their content behind a paywall costing online readers £1 day (the same cost as the print edition. Ouch). Commentator Nick Thomas at Forrester Research looks at the economics, which is likely to see a reduction in readership to a tiny 60,000. The Times believe the niche, commited readership will still attract quality advertisers. This is a significant event as other news publishers will be likely to either follow suite or move to freemium based models (under discussion for The Independent) embracing building larger pools of readers and online audiences. Murdoch may be a brave fool with this move, yet he may also have hit on a way to change the online economy – force those who value to pay.
  • Women in TV: the missing 5,000 – A shocking report from the Edinburgh TV festival showing that 5,000 women left the TV industry last year, versus 750 men. The festival's panellists irated the audience by suggesting freelancers should pull themselves together, whereas many women feel the inflexible working practices mean that women are simply forced out of the industry when they want to start a family. The TV crisis is unlikely to see any major changes in working practices but hopefully sparking a debate will put the issue at the forefront of agencies like Pact and Skillset.
Share

These are my links for March 26th through March 29th:

  • 10 Steps To Create The Ultimate Facebook Fan Page for Your Brand – Practical guide to building a brand/business page on Facebook: lots of fresh content, contests, discussions, and creating tab categories which effectively will create a 'micro-site' approach for your site.
  • Consumer rights briefing on UK Digital Economy Bill for MPs – If you haven't written to your MP yet about the Digital Economy bill, this text from Consumer Focus gives you a good brief on what to complain about. Parliament have only allocated a half day to debate this bill, which should have around 10 days of time to debate thoroughly, given its implications means that users can – without sufficient trial or right of appeal – be disconnected from the internet.
  • Why using the same status update is a bad idea – Interesting article by Blossing Brands on choosing status updates to suit your audience and purpose.
Share

Yesterday was Ada Lovelace Day, a day to celebrate – and blog about – women in technology. My belated entry is a testimony to a woman who was pioneer in the field of electronic music who has helped to inspire me on my journey as a woman working in technology and as an electronic musician.

Delia Derbyshire, born in Coventry in 1937, was most widely known as a member of the BBC Radiophonic Workshop during the 1960s, in the legendary era when the team produced futuristic audio soundtracks and sound effects for TV and radio productions that took ‘serious’ electro-acoustic and computer music into people’s living rooms.  The Radiophonic Workshop created an eerie electronic soundtrack that became an important childhood memory for many 40-somethings today.  Delia ‘realised’ Ron Grainger TV theme composition for Dr Who to create the memorable classic theme today – yet she never saw a penny from the hit as BBC employees weren’t entitled to royalties.

Delia’s talents were barely recognised in her lifetime.  She left the BBC in 1973 to work in a bookshop and marry a miner, and spent many years battling with the establishment to accept ‘serious’ electronic music, although she did go on to work with composers Peter Maxwell-Davis and Lucianio Berio.

In the late ’90s interest in retro electronic music boomed, as I charted in a university study I wrote at this time ‘Space Age Music and the Moog‘.  The musician Sonic Boom, someone I’ve also had the priviledge of working with on several musical projects, wanted to help Delia return to music and was working on an album with her when she died aged 64 while recovering from breast cancer.

In the era Delia was producing soundscapes, electronic music was a rare commodity – equipment would be large tape machines and expensive cumbersome equipment and erratic synthersizers.  Studio work was hard labour involving tape splicing, pitch-shifting and laborious hours to convert acoustic sounds into processed, electronic music.  Today, affordable samplers and computers allow people to create music with speed and simplicity, creating almost any sound you can imagine.

I have my own sense of how it would have felt for Delia to compose and work in the BBC studios.  I studied electronic music as part of my degree at the University of Birmingham (1996-9) in the BEAST studios.  In the first year we learnt how to compose using tape loops and tape splicing.  The university soon phased out this ‘archaic’ form of music in favour of computer music – but the powerful feeling of working with giant tape loops (sometimes looping around the whole studio) and real instead of digital tools (including knives, scotch tape and a splicing block) had a powerful resonance with me and fuelled my interest in music technology – perhaps more so than computer music would ever have done.  This increased my interest and enthusiasm for pursuing a career in a technologically focused area.

In June 2008 I went to a symposium at the Southbank Centre on Oramics - about Delia’s Radiophonic Workshop colleague Daphne Oram and her picture-to-sound machines and theories.  I was struck by how hard both Delia and Daphne had to work to try, and ultimately failed, to be accepted as serious contemporary composers – perhaps in large part to do with their gender.

It’s a cruel cliche that Delia was only famous when dead.  Now, a new found respect for Delia and her work has come to light and its importance, triggered by her death when her private collection of material she recorded was bequeathed to Mark Ayres. He has worked with Manchester University to create a fully digitised archive of her work from 267 tape reels.

Several new commerical records of her work have been released in recent years. In 2002, a play about her work at the Radiophonic Workshop, ‘Blue Veils and Golden Sands’, was aired on Radio 4 (featuring Sonic Boom as himself!).

In 2008 I went to a festival in Coventry called A Thing About Machines which played tribute to Coventry’s first lady of electronic music.  There were talks, musical tributes and screenings of Delia’s best work on screen.  The strangest moment had to be a presentation by a guy who had moved into Delia’s old childhood home and discovered a box of her stuff in the attic, which included her ration card and gas mask from the war.  He passed round the objects – some scans to safeguard the original – and we looked on in strange fascination.  It was most surreal that were were ‘fetishising’ and creating a legend around a  woman who probably in her own lifetime was given very little credit for her own talents.

Today we now recognise Delia as a pioneer.  This week the celebrations of her work continue:

Delia is a source of inspiration for my own creativity.  But ultimately her life story is a sad one and it is important that women in technology feel they can be supported in their career journey in what is, sadly, still a male-led profession.  I’ve read some damning comments online recently about why women aren’t as successful as they could be – often through a failure to develop a custom inflatable sized ego – and lack of role models plays a part in this.

Here in Nottingham, through events I’ve participated in like Nottingham Girl Geek Dinners (organised by usability designer Elsa Bartley) and this week’s Mediacamp Nottingham (set up by Caron Jane-Lyon) we are providing platforms to discuss ideas in ways that are appealing to women – more conversational, discussions and social which helps us to develop new ways to do business which can encourage more women to get involved and have a voice in the technology community.

Importantly, we’re getting on and doing it for ourselves.  Ada Lovelace, Delia Derbyshire and all the heroines of yesterday, today and tomorrow are inspiring us on our journey.

RainyKatz has also blogged about Delia for Ada Lovelace Day.

Share

These are my links for March 23rd from 09:22 to 23:16:

  • Scrolling and Attention – Jacob Nielsen, usability legend, with some very interesting research on user experience tracking in relation to below-the-fold content: 80% of users ONLY read what's above the fold, but some layout that encourage scrolling can still command attention.
  • 5 days until Mediacamp, Nottingham’s first barcamp for creative media March 27 – If you're not following me on Twitter (please do, I'm @susioneill) I may have been remise to inform you that we're once again hosting another Mediacamp in Nottingham this Saturday. It's a day long energised discussion, presentation and exploration barcamp to discuss all aspects of how digital media is rocking our world. I'll be experimenting with social reporting, capturing highlights of the day for our website www.creativenottingham.com, and hosting a session to talk about the CreativeNottingham project and our plans. <br />
    <br />
    The event is currently sold out – if you *really* want to come email me (susi@digitalconsultant.co.uk) and I'll see if I can help, otherwise they'll be live streaming of the main hall and live reporting on CreativeNottingham.com.
  • How to build Augmented Reality into your digital strategy – Augmented reality – building in a layer of digital information and content into real world places – is the next real innovation from the future that's already hitting our world through services like Google Goggles and Layar. This article talks about how you can bring AR into your brand's digital strategy.
  • Project Canvas is open and standardised – and great for consumers – The CEO of video-on-demand service Blinkbox counteracts Sky's claims that Project Canvas, providing a standardised broadband to TV service, will be bad for business. He counteracts that producers are aggregators will be able to delivery pay-as-you-watch programming and in will generative innovative 'apps' like for the iphone to provided added value services through the open network. I can't wait – this could be yet another exciting platform for technologies and video producers.
  • Creative funding database – Although I'm sure this is probably the same data as the funding database on Business Link site, this creative funding/business support from the excellent Creative Choices skills website works very well, it's easy to use and seems to be pretty comprehensive.
  • Conservatives’ ‘Cash Gordon’ web campaign backfires – And in the blue corner, the Tories have made a pigs ear of their latest venture to discredit Brown. 'Cash Gordon' site had a rent-a-crowd vibe, and was based on a back-end system used by right-wing lobbying groups against healthcare reform in the US. Trolls quickly hacked the site and used the unmoderated hashtag's on the site's display to make a disparaging remark or two. Well done Tories for going web 2.0, poor show on making such a #hashtag of it. Lessons learnt: although an election is a fast and furious thing, it's essential to allow time for user-testing of a site launch, rather than a very public flop.
  • Brown outlines advanced UK digital strategy – As we're all on tenderhooks for the notice of the UK election date, the parties are lining up their policies. In the red corner, Brown the encumbent plans to introduce two new bodies to advance the digital economy, An Institute fo Web Science headed up by web inventor Tim Berners-Lee, and a digital public service unit led by Last Minute.com founder and digital inclusion champion Martha Lane-Fox (one has to have double-barrelled names to succeed nowadays in government). Whilst creating two new quangos, Brown dashes against the rest, replacing 'first gen' e-government with an integrated MyGov portal (cue expensive new makeover). It will be interesting to see how the development of this policy unfolds, particularly in line with the forthcoming digital economy bill and whether this does progress through parliament despite public uproar.
  • Direct Marketing 2.0 – You are what you click – Net Imperative article briefing on how user insight and split-run testing can help to build better return on investment as part of a digital strategy. Some important lessons here like 'rubbish in, rubbish out' data sources, and the idea of an A-Z rather than A-B, testing iteratively all aspects of a campaign or conversion web page as an ongoing beta.
Share
Follow me