Today’s Digital Consultant Links for October 30th

These are my links for October 30th from 13:28 to 18:53:

  • 7 Essential multimedia tools and their free alternatives – Aware of these but worth refreshing – 7 free software tools that can fulfil very similar function to major pieces of software like Photoshop, Dreamweaver and Microsoft Office. Another example of disruptive innovation providing a 'good enough' solution to non-pro's who only need to utilise a fraction of the software features.
  • Travel company gives bloggers free trips – Proof of growing importance of citizen journalism and particularly blogging: Yokmok, Spanish travel co, are giving empty spaces on their holidays to powerful bloggings – but you'll need 10,000 inbound links to qualify. Do you have unsold inventory you could give to the amplified individuals in your field?
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October 30th, 2009 | susi | Tags: , , , , | No Comments »

Today’s Digital Consultant Links for October 29th

These are my links for October 29th from 12:20 to 12:52:

  • Story – the conference – Mat Locke, the commissioner at Channel 4 education, is organising an 'unconference' on storytelling in spring 2010 (just for fun not as a C4 thing) to join together people from a range of disciplines to look at new ways of storytelling. All those in say 'aye'…
  • Finding Funding for your Creative Project – The founder of Gigbeth music festival and all round music education guru Clare Edwards gives her top tips on seeking funding – it's actually not that different to working with clients: getting to know funders and understanding their needs, raise awareness before you ask for cash, but overall to have a kick-ass project you believe in. Although Clare's advice is geared towards the arts and cultural sector, there's quite a few lessons here that are applicable to those seeking public funding in the business and digital sector.
  • 10 ways to measure social media success – As social media increasingly acts as a hybrid between marketing, PR and customer service, this intelligent piece by Econsultancy looks at ways of measuring success and return on investment – with some useful advice on matching the 'hard' numbers (e.g. page views) with metrics around retention and engagement.
  • Social media: the best and worst of 2009 – Tech Crunch's round up of the good (Obama, Zappos, Skittles) and bad (Habitat, Ryanair and – strangely again – Skittles) uses of social media in 2009. Sadly only big brands are making headlines here, which furthers my research into music showing that its mainly 'old' and 'big' media that get rich and noticed online.
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October 30th, 2009 | susi | Tags: , , , , , , , , , , | No Comments »

Digital Consultant links for October 26th through October 27th

These are my links for October 26th through October 27th:

  • Does Twitter really cost UK businesses £1.38bn? – Econsultancy's intelligent take on the Morse report suggesting social media is costing the economy £1.34 in a 'productivity black hole'. They suggest clearer guidelines need to be put in place governing the use of social media at work to ensure the productive/useful aspects can be taken better advantage of.
  • Kiva: A Cautionary Tale for Social Entrepreneurs? – Oh dear – Kiva, the social/morally good lending platform for individuals to make mico-payment lending to entrepreneurs in developing nations has struck a flat note. Despite selling itself on transparency, the platform is now lending to USA lenders and transactions are actually not peer-to-peer as claimed but administrated and decided on by a holding company. The rule: if you sell yourself to the social media sphere on transparency, don't cry when the milk turns sour.
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October 27th, 2009 | susi | Tags: , , , , | No Comments »

Digital Consultant links for October 23rd through October 26th

These are my links for October 23rd through October 26th:

  • Social Games: How The Big Three Make Millions – Article on Synga, Playfish and Playdom – how they've raised revenue and are valued, but there's a dark side: much income is from 'lead generation' rather than direct subscriptions from players. I wonder if, like many casual games aps, social gaming will become an activity that can only survive in a free-to-play ad-funded model.
  • 5 Small Businesses Successfully Using Social Media – Still proving limited ROI from these examples, but Mashable show 5 smaller businesses making inventive use of social media to grow audiences and sales. I particularly like the Tweeting Korean Naco truck in Los Angeles.
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October 26th, 2009 | susi | Tags: , , , , | No Comments »

Today’s Digital Consultant Links for October 20th

These are my links for October 20th from 09:25 to 10:19:

  • First Direct campaign reveals uncensored user comments – Another social media smokescreen: First Direct, arguably one of the more digitally-savvy high street banks, has a new website which aims to show – uncensored – users comments about them to encourage transparency and confidence in the financial sector. Having looked at the flash(y) site I would say: Bollocks. Users can barely say a thing, the comments are neither searchable nor available in full and it adds no end value to the customer, only serving to create an expensive PR stunt for the bank. Yet another use of social media spin over substance. I simple open forum, moderated by a community manager, would have been a more effective use of online engagement for the bank.
  • Is EA shelling out $250m for Playfish? – Further evidence that online gaming is growing, as social gaming company (games using social media platforms like Facebook) Playfish are rumoured to be being bought out by leading international games publisher EA (Electronic Arts). Potentially shows a shift from games consoles to other forms of gaming with new forms of revenue (advertising, syndication, premium items)
  • The Lottery Model, The Free Culture Model, The Click Control Model – Bruce Warila on Music Think Tank discuss the idea of a new model for music licensing which combines free culture with the ability for content creators to reclaim their copyright at the point the music is well distributed and popular.
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October 20th, 2009 | susi | Tags: , , , , , , , , , , , | No Comments »
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